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NPR did a Planet Money podcast about Subarus and lesbians
Posted on 10/19/16 at 6:56 am
Posted on 10/19/16 at 6:56 am
LINK
It is about a 20 minute piece, but it is interesting.
quote:
In the early nineties, Subaru was in trouble. The cars were fine. They ran well enough. But sales had been slumping for years. Subaru was up against giants like Toyota and Nissan. And it was losing. It needed a way to stand out.
Subaru hired a new ad agency, to figure out who was buying their cars. The ad firm went out to Northampton, Massachusetts—a hotspot for Subaru sales, according to their research. A group of Subaru owners filed into a little room in a shopping mall to answer a few questions, and the researchers noticed something right away. All of them were women and many identified as lesbian.
This wasn't a time of tolerance for LGBT Americans. It was the era of Don't Ask, Don't Tell. In a few years, Bill Clinton would sign the Defense of Marriage Act, which barred same sex couples from being recognized as spouses. And yet, Subaru executives signed off on ads aimed at lesbian consumers. They did it in very precise, clever ways that became a template for many of the ad campaigns you see today... if you know how to look for it.
It is about a 20 minute piece, but it is interesting.
23
Posted on 10/19/16 at 6:59 am to GetCocky11
Either lesbians prefer Subarus, or driving a Subaru turns a woman into a lesbian.
Posted on 10/19/16 at 7:00 am to PairofDucks
Don't even care. They're great cars, and if they ever put a third row in their vehicles, my next purchase will be a Subaru.
Posted on 10/19/16 at 7:03 am to GetCocky11
There's some interesting stuff on NPR but I can't stand and won't abide the smug & smarmy institutional attitude there in toto.
Hipster Radio.
Hipster Radio.
Posted on 10/19/16 at 7:04 am to GetCocky11
Thanks for the tip. I will listen. Planet Money puts outs good shows.
They have a good series recently on how oil is produced, transported, refined, used in products, etc. Very educational. They included an interesting visit with the guy who developed the fracking technique.
I like that they keep the pieces to about 20 minutes. Too many podcasters think they need to fill an hour. No.
They have a good series recently on how oil is produced, transported, refined, used in products, etc. Very educational. They included an interesting visit with the guy who developed the fracking technique.
I like that they keep the pieces to about 20 minutes. Too many podcasters think they need to fill an hour. No.
Posted on 10/19/16 at 7:10 am to PairofDucks
quote:
Either lesbians prefer Subarus, or driving a Subaru turns a woman into a lesbian.
The latter. Especially west of the Mississippi.
Posted on 10/19/16 at 7:12 am to GetCocky11
quote:
third row
Lesbians don't have that many kids.
Posted on 10/19/16 at 7:17 am to Ray Penpillage
quote:
Lesbians don't have that many kids
Shitloads of cats though
Posted on 10/19/16 at 7:20 am to GetCocky11
There must be a ton of Lesbians in Colorado, and they're loaning their cars to guys.
Posted on 10/19/16 at 7:34 am to RedlandsTiger
Subarus are great in places that have real winter. Love my Forester
Posted on 10/19/16 at 7:35 am to GetCocky11
quote:
Don't even care. They're great cars, and if they ever put a third row in their vehicles, my next purchase will be a Subaru.
But where do you hang the truck nuts?
- The OT
Posted on 10/19/16 at 7:36 am to GetCocky11
quote:
They're great cars, and if they ever put a third row in their vehicles, my next purchase will be a Subaru.
And some sensible shoes?
Posted on 10/19/16 at 7:42 am to GetCocky11
Anyone else having trouble downloading Planet Money podcasts on itunes lately? Keep getting a message saying it's temporarily unavailable. Haven't been able to download since the oil series.
Posted on 10/19/16 at 7:43 am to GetCocky11
So many people up here drive them - even straight dudes. It's hard to take them seriously, although I will admit that it was a brilliant strategy by Subaru
Posted on 10/19/16 at 7:43 am to GetCocky11
I love NPR.
You think you'd ever hear shite this interesting on paid TV?
Forget about it.
You think you'd ever hear shite this interesting on paid TV?
Forget about it.
Posted on 10/19/16 at 7:45 am to soccerfüt
Too bad they don't make trucks.
This post was edited on 10/19/16 at 7:46 am
Posted on 10/19/16 at 7:45 am to GetCocky11
quote:
and if they ever put a third row in their vehicles, my next purchase will be a Subaru.
Subaru 3rd row coming in 2018
Posted on 10/19/16 at 7:47 am to madmaxvol
quote:
Subaru 3rd row coming in 2018
Posted on 10/19/16 at 7:48 am to GetCocky11
I heard it this morning on the drive in to work. I always joked that it was a lesbian car, but never knew they actually marketed to them. Well done.
Posted on 10/19/16 at 7:55 am to GetCocky11
I always wondered why anyone would buy an all wheel drive 2 door hatchback, until I hitched a ride in one down a mountain in Oregon when I got my rental car stuck during a snow storm trying to go skiing.
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