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Facebook to apparently discontinue free business advertising

Posted on 12/2/14 at 9:22 am
Posted by Rouge
Floston Paradise
Member since Oct 2004
136810 posts
Posted on 12/2/14 at 9:22 am
LINK

Stating in mid-January, business Facebook pages will have to pay on a per post basis

not quite sure how i feel about this. on one hand, i think that the system was set up to be a free community, and good job by businesses to capitalize on that system. on the other hand, i understand that Facebook is now public, has shareholders to answer to, and wants some money for providing the communications avenue for these businesses to succeed.
This post was edited on 12/2/14 at 9:25 am
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 12/2/14 at 9:24 am to
I absolutely hate when a business's website is their Facebook page. They need to up their game
Posted by lsunurse
Member since Dec 2005
129003 posts
Posted on 12/2/14 at 9:24 am to
Could this please extend to all the freaking stay at home mom "business women" selling rodan and fields and advocare??


Seriously I've had to unfollow a few friends cause every post they make is selling that crap.
Posted by Mike da Tigah
Bravo Romeo Lima Alpha
Member since Feb 2005
58870 posts
Posted on 12/2/14 at 9:25 am to
For small business that hinges on social media and especially start up businesses, this sucks.
Posted by Breesus
House of the Rising Sun
Member since Jan 2010
66982 posts
Posted on 12/2/14 at 9:25 am to
quote:

I absolutely hate when a business's website is their Facebook page. They need to up their game


This. I find it pathetic and the i find the business lazy as shite.

Posted by Jcorye1
Tom Brady = GoAT
Member since Dec 2007
71393 posts
Posted on 12/2/14 at 9:26 am to
quote:

For small business that hinges on social media and especially start up businesses, this sucks.



I'm going to go out on a limb and say it won't be prohibitively expensive for small businesses.
Posted by TheIndulger
Member since Sep 2011
19239 posts
Posted on 12/2/14 at 9:26 am to
That's the worst. If I'm looking for a restaurant to eat at, I can never find their menu or hours on the Facebook page.
Posted by ShreveportSteamer
SFO/ORD/DFW/MSY/SHV/DCA/MHT
Member since Jun 2014
276 posts
Posted on 12/2/14 at 9:26 am to
Facebook will slowly die off and go the way of the myspace. It simply asks for too many facets of your life. We are not the exact same people around coworkers, family, friends, or strangers (well most of us at least).

Other social media outlets let people tailor both their sharing and experience to a certain domain of their life. People generally don't have one monolithic identity and that will ultimately be the demise of Facebook.

The founder of 4chan has a good speech about identity on the internet that speaks to this idea.
Posted by Mike da Tigah
Bravo Romeo Lima Alpha
Member since Feb 2005
58870 posts
Posted on 12/2/14 at 9:27 am to

quote:

I'm going to go out on a limb and say it won't be prohibitively expensive for small businesses.


Hope not. It's tough getting started, and I think that which helps small independents serves all of us well.
Posted by Rouge
Floston Paradise
Member since Oct 2004
136810 posts
Posted on 12/2/14 at 9:28 am to
i was listening to Kim Komando when I heard this news. She is on different radio shows providing tech updates. According to Komado, she has approximately 200,000 followers. Each Facebook post, under the new pay system, would cost her approximately $2,000.
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 12/2/14 at 9:31 am to
Menupix brah
Posted by Clyde Tipton
Planet Earth
Member since Dec 2007
38734 posts
Posted on 12/2/14 at 9:33 am to
The problem is by paying to "boost" post, you are buying clicks and likes from click factories in Laos, India, etc.

As opposed to the old fashioned free organic growth that started by you creating the page and getting local friends to like it, which in turn showed up on other local peoples feeds.

20K likes from India doesn't help a small town bakery in Bumfrick, LA.

That's my main beef with it...
This post was edited on 12/2/14 at 9:36 am
Posted by MandevilleLSUTiger
Baton Rouge
Member since Sep 2005
6881 posts
Posted on 12/2/14 at 9:34 am to
quote:

This. I find it pathetic and the i find the business lazy as shite


We know who doesn't own a small business.
Posted by SportsGuyNOLA
New Orleans, LA
Member since May 2014
17019 posts
Posted on 12/2/14 at 10:03 am to
Screw small businesses if they can't make a website to advertise their business.

Why should Facebook promote their business for free?

For $15 a year they can register a domain name and use something free like Weebly to create a website for their business.

And regardless of how simple it looks, it will look at lot more professional than a damn Facebook page as their business "website".



Posted by Teddy Ruxpin
Member since Oct 2006
39578 posts
Posted on 12/2/14 at 10:10 am to
I have to look into this.

I created a simple Weebly website for my driver in India and a Facebook page for him. Also listed him officially on Tripadvisor. I only discovered him before due to random endorsements on forums.

I pay for the website hosting and such as a form of charity, but no way can I pay for a bunch of Facebook posts a year. Bummer.
Posted by LouisianaLady
Member since Mar 2009
81197 posts
Posted on 12/2/14 at 10:18 am to
quote:

I absolutely hate when a business's website is their Facebook page. They need to up their game



I hate when it is their sole website, but I love business Facebook pages.

It is how I keep up with specials, goings on at the place, look at photos, etc.
Posted by Green Chili Tiger
Lurking the Tin Foil Hat Board
Member since Jul 2009
47604 posts
Posted on 12/2/14 at 10:19 am to
quote:

I absolutely hate when a business's website is their Facebook page. They need to up their game



This
Posted by Napoleon
Kenna
Member since Dec 2007
69078 posts
Posted on 12/2/14 at 10:20 am to
I have a Facebook page, I have put a good bit into advertising on it, but the ROI is horrible compared to Google and Yelp advertising. I rarely even post on there anymore.
I'll just drop my FB ad and put more into Google+ (which gets you a better organic SEO anyway)
Posted by Napoleon
Kenna
Member since Dec 2007
69078 posts
Posted on 12/2/14 at 10:21 am to
quote:

I absolutely hate when a business's website is their Facebook page. They need to up their game


This, you can have a damn strong website for $100/year.
Posted by Napoleon
Kenna
Member since Dec 2007
69078 posts
Posted on 12/2/14 at 10:21 am to
quote:

For small business that hinges on social media and especially start up businesses, this sucks.






It hurts restaurants and small boutique shops for sure.
I don't think Fleurty Girl would have taken off without Facebook.
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