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Does anyone buy things because some athlete endorses them?
Posted on 1/17/15 at 12:19 pm
Posted on 1/17/15 at 12:19 pm
I see the Beats by Dre - Richard Sherman ad on TD, so I wonder: Does anyone here buy non-athletic related items because the seller uses an athlete on their ad? I'm thinking "what special knowledge does Richard Sherman have about headphones?"
I know celebrity endorsements work, but I've always wondered about who exactly falls for this marketing ploy?
I know celebrity endorsements work, but I've always wondered about who exactly falls for this marketing ploy?
30
Posted on 1/17/15 at 12:21 pm to chinhoyang
quote:
but I've always wondered about who exactly falls for this marketing ploy?
People who pay $300 for dem J's
Posted on 1/17/15 at 12:21 pm to chinhoyang
I did when I was a child
Posted on 1/17/15 at 12:22 pm to chinhoyang
I buy everything Peyton Manning peddles for. I own multiple buicks, switched insurance to Nationwide, switched to Visa, and exclusively order from the much farther away Papa John's.
Posted on 1/17/15 at 12:24 pm to chinhoyang
Same people who listen to bubblegum pop, watch Ellen or Oprah, and post chain letters on Facebook. Also, kids....urban or otherwise.
Posted on 1/17/15 at 12:24 pm to chinhoyang
I think it would have some subconscious influence. If I see Drew Brees endorsing something that I'm on the fence about, I will probably be at least slightly more likely to buy it.
Posted on 1/17/15 at 12:26 pm to chinhoyang
On the contrary, gives me a reason not to buy "said" item. I don't give in to the bandwagon approach 
Posted on 1/17/15 at 12:27 pm to LSUsuperfresh
I bought a lovely pair of Uggs bc of Tom Brady
Posted on 1/17/15 at 12:27 pm to chinhoyang
No.
Posted on 1/17/15 at 12:38 pm to chinhoyang
i'm loyal to magic johnson and johnson's brand of aids medicine
Posted on 1/17/15 at 12:39 pm to chinhoyang
The same people who kill someone for shoes an athlete endorses.
Posted on 1/17/15 at 12:41 pm to LeonPhelps
quote:
I buy everything Peyton Manning peddles
He peddles away a bunch of playoff games
Posted on 1/17/15 at 12:43 pm to link
quote:
i'm loyal to magic johnson and johnson's brand of aids medicine
Harsh..... The SOB is still alive and kicking after 20+ years with HIV. However, feel sorry for him for having a gay son.
This post was edited on 1/17/15 at 12:47 pm
Posted on 1/17/15 at 12:44 pm to chinhoyang
I only buy what the OT endorses
Posted on 1/17/15 at 12:45 pm to chinhoyang
Yes. Thanks to George Foreman, I eat healthy and delicious meals 3 times a day.
Posted on 1/17/15 at 12:48 pm to chinhoyang
I used to drink Bud because of Dale Jr. Well, not really, I just drank more on sundays during the race.
Posted on 1/17/15 at 1:30 pm to chinhoyang
I wont go out and buy it just because I seen an athlete wearing it. But it will put the specific product into my mind and make me atleast consider it.
Posted on 1/17/15 at 1:37 pm to chinhoyang
No, and I don't vote a certain way just because a celebrity endorses a candidate either.
But if the person who's pitching the product is someone I like watching, then I might not turn the channel or mute the ad.
But if the person who's pitching the product is someone I like watching, then I might not turn the channel or mute the ad.
Posted on 1/17/15 at 1:41 pm to chinhoyang
Isotoner golves
Posted on 1/17/15 at 1:41 pm to chinhoyang
I've never convinced to buy anything because of a commercial.
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