Personally, I think analysis is the best focus for that site.
The X and O video break down pieces are good. Schwan's advanced stats pieces are good (is it me or does he do less of those these days?) Your business pieces are very informative and good.
The nature of the beast is that player speculation will draw eyeballs and comments. I wouldnt be shocked to hear Missing Piece is far and away your most popular series. Its mainly spitballing potential players the team will acquire- which is why McNamara drives people nuts.
Even here, its the same thing- draft/FA/TRADE MACHINE/etc threads are popular and numerous. And theres nothing wrong with that. Its fun to talk about, especially after these past 2 years.
Im very thankful you guys do bring analysis to the team. With the TP being terrible and ATH infrequently updated, no one else even tries.