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Was Antman a failure?

Posted on 7/19/15 at 9:27 pm
Posted by tigerman03
Metairie
Member since Jul 2008
3746 posts
Posted on 7/19/15 at 9:27 pm
I've seen articles that depict this a blow for Marvel. The seemingly "cant do anything wrong" studio,finally did something wrong.

They compared the opening weekend with the likes of Thor and Captain America. Antman cam in roughly $7 million short of those two films.

I think they did pretty well. I'm not too fluent in comics, but I know who Captain America and Thor are, and I'm sure most of the public does too.
How many were well versed in the realm of Antman? I'm not.


Or am I off here?
Posted by Superior Pariah
Member since Jun 2009
8457 posts
Posted on 7/19/15 at 9:29 pm to
Eventually people are going to get tired of all these comic book movies. They are all the fricking same.
Posted by Tactical1
Denham Springs
Member since May 2010
27104 posts
Posted on 7/19/15 at 9:30 pm to
60 million domestic and 100 million worldwide.

Low by Marvel standards, but a failure? Far from it.

Marvel is still 12 for 12 on the Tomatoemeter.
This post was edited on 7/19/15 at 9:33 pm
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36061 posts
Posted on 7/19/15 at 9:32 pm to
They did a couple of million short of their low projection. We'll have to see how it does for the remainder of its run and worldwide. It's not a failure. It's just not a big success like Winter Soldier or a surprise home run like Guardians of the Galaxy.

This wasn't a tent pole franchise for them. They were filling a date with a film that had been greenlit prior to the conception of the Marvel Studios universe. There were no immediate plans for an Ant-Man II.
Posted by ipodking
#StopTalkingAboutWomensSports
Member since Jun 2008
56302 posts
Posted on 7/19/15 at 9:33 pm to
A better comparison would be to Guardians of the Galaxy's opening weekend. I knew absolutely nothing about Guardians of the Galaxy going in
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51630 posts
Posted on 7/19/15 at 9:34 pm to
Way too early to tell. Audiences seem to like it so it could have some legs.
Posted by ellunchboxo
Gtown
Member since Feb 2009
18800 posts
Posted on 7/19/15 at 9:45 pm to
7 whole million? Yea, fricking disaster.
Posted by Warfarer
Dothan, AL
Member since May 2010
12128 posts
Posted on 7/19/15 at 9:50 pm to
quote:

Was Antman a failure?


I would say no. It is an unknown comic that is a filler movie to move pieces around the board and it still beat an established animated movie in Minions.

It opened at 60 millionish and will probably continue to do well but not kill it at the box office. It lacks a power star and/or a big title. If you compare it to Guardians, Rudd would be 3rd to 5th billed in that cast behind at least Diesel and Cooper when cast and behind Pratt now.
Posted by Purple Spoon
Hoth
Member since Feb 2005
17848 posts
Posted on 7/19/15 at 9:56 pm to
I liked it. A lot. I am a dork for MD and I think Paul Rudd is underrated.

I thought this movie was more creative and had better acting overall than several Marvel movies.

Marvel is getting tired to me overal but I like this movie a lot.
Posted by ThoseGuys
Wishing I was back in NC
Member since Nov 2012
1979 posts
Posted on 7/19/15 at 10:05 pm to
It had a budget of 130 million and it is close to generating that witin its second week. It has done better for the harder the reach demograph that other Marvel movies. So not the homerun for Marvel that ive seen some people pretend it is, but it certainly is not a lose either.

I will say this movie has been oddly polarizing for being a fill-in movie on their schedule and not having any major shake-ups in the movie itself.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36061 posts
Posted on 7/19/15 at 10:17 pm to
quote:

I will say this movie has been oddly polarizing for being a fill-in movie on their schedule and not having any major shake-ups in the movie itself.


No major shake-ups? They switched directors after it was written and cast.
Posted by ThoseGuys
Wishing I was back in NC
Member since Nov 2012
1979 posts
Posted on 7/19/15 at 11:01 pm to
I should have clarified, i meant storyline-wise. Several other Marvel movies were supposed to change the status quo in some way, but not this one.
Posted by Freauxzen
Utah
Member since Feb 2006
37295 posts
Posted on 7/19/15 at 11:32 pm to
I think it depends on the word of mouth for Pixels next weekend. It's going to be #1 this weekend, and if Pixels gets terrible press, or close to it, it might not lose too much in the second weekend.

It isn't a failure, but I would hope with the different focus and cast, that it would draw some more interest.
Posted by xenythx
Member since Dec 2007
32418 posts
Posted on 7/19/15 at 11:44 pm to
It's not a failure but it'll definitely start making Marvel second guess about investing 100+ million dollars into some of these lesser known properties.

If Doctor Strange also doesn't do well, Marvel will have to seriously start rethinking their plans for Captain Marvel, Black Panther, and Inhumans.
Posted by Freauxzen
Utah
Member since Feb 2006
37295 posts
Posted on 7/19/15 at 11:55 pm to
quote:

It's not a failure but it'll definitely start making Marvel second guess about investing 100+ million dollars into some of these lesser known properties.


Meh.... I doubt it. It's going to be successful, and it's going to add another layer. This was cheap and effective compared to the tent pole films.

quote:

If Doctor Strange also doesn't do well, Marvel will have to seriously start rethinking their plans for Captain Marvel, Black Panther, and Inhumans.


I would agree with this however. Dr. Strange is going to be a tough sell. Although I think it can be super unique.

With Captain Marvel hitting before Wonder Woman, I could see the hype getting big over a female superhero movie. I don't know, I think Captain Marvel is a wild card and has GotG-like potential with the right play.


Also, the marketing for Ant-Man wasn't as clever. They need to let whoever marketed GotG have the freedom to do similar things for all movies. Ant-Man's stuff was far too standard.
Posted by SG_Geaux
Beautiful St George
Member since Aug 2004
77987 posts
Posted on 7/20/15 at 12:02 am to
quote:

Dr. Strange is going to be a tough sell


I guess we are about to find out if Benedict Cumberbatch is a legit box office draw. I am stoked for this movie, mainly because he is starring in it.
Posted by Freauxzen
Utah
Member since Feb 2006
37295 posts
Posted on 7/20/15 at 12:08 am to
quote:

I guess we are about to find out if Benedict Cumberbatch is a legit box office draw. I am stoked for this movie, mainly because he is starring in it.


Yup. I am too, because I love the character. And if they do it right, it will look awesome on screen.

However, I would assume it isn't going to be lighter fare than the rest of the MCU, and that people won't know what to expect going in.
Posted by Dr RC
The Money Pit
Member since Aug 2011
58082 posts
Posted on 7/20/15 at 12:08 am to
quote:

A better comparison would be to Guardians of the Galaxy's opening weekend.


While GotG was a fairly unknown property, it also opened in early August with far less serious competition for the family market Ant-Man was targeting. Ant-Man was also in about 200 less screens and cost $40 million less.






I think the better comparison might actually be with Captain America: The First Avenger due to it being released at essentially the same time of the year in July.



This post was edited on 7/20/15 at 12:16 am
Posted by WicKed WayZ
Louisiana Forever
Member since Sep 2011
31590 posts
Posted on 7/20/15 at 12:08 am to
Shouldn't have had such a big arse budget, but I don't see a film as a success or a failure based on box office results unless it doesnt even make its budget back.


It's 79-80% on RT and it's a very solid Marvel film, a lot better than some but not great like some others. However, if the box office doesn't take off, they might need to pump the brakes on a sequel unless he grows a significant fan base.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36061 posts
Posted on 7/20/15 at 12:10 am to
quote:

It's not a failure but it'll definitely start making Marvel second guess about investing 100+ million dollars into some of these lesser known properties.

If Doctor Strange also doesn't do well, Marvel will have to seriously start rethinking their plans for Captain Marvel, Black Panther, and Inhumans.


I think they'll stay the course. They have the big guns that always deliver and they'll try out the smaller characters and see what floats. If they have an unexpected hit, they might bump Inhumans or something down the line, but for now they have a game plan.
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