This is a subject that gets movie execs going based on the lively debate this morning at a panel about industry issues at the CinemaCon convention in Las Vegas. Sony Pictures Entertainment’s Jeff Blake kicked off the discussion saying that 20 years ago “kids would come every week” to the movies. But no more. “I’m concerned that the moviegoing experience isn’t just for baby boomers.”
Regal Entertainment CEO Amy Miles says that her chain currently discourages cell phone use “but if we had a movie that appealed to a younger demographic, we could test some of these concepts.” For example, she says the chain talked about being more flexible about cell phone use at some screens that showed 21 Jump Street. “You’re trying to figure out if there’s something you can offer in the theater that I would not find appealing but my 18-year-old son” might.
MAX’s Greg Foster seemed to like the idea of relaxing the absolute ban on phone use in theaters. His 17-year-old son “constantly has his phone with him,” he says. “We want them to pay $12 to $14 to come into an auditorium and watch a movie. But they’ve become accustomed to controlling their own existence.” Banning cell phone use may make them “feel a little handcuffed.”
Only if it allows us to also punch those people in the face without consequence.
So low movie attendance is because they don't let kids use their cellphones...
It is definitely not that it costs 10 bucks a movie per person and you can rent from red box for a buck
quote:This can still be accomplished without a mother fricking cell phone.
His 17-year-old son “constantly has his phone with him,” he says. “We want them to pay $12 to $14 to come into an auditorium and watch a movie. But they’ve become accustomed to controlling their own existence.”