Their profits would be slightly lower because they would have managed this element of risk better.
maybe so. i think the only main difference is that we wouldn't have former players crying about it and all the incoming lawsuits. The short-term wouldn't see much of a change at all.
I think in the long-term you'd see parents pushing their kids towards sports that are not seen as violent. But, still it wouldn't be a large change.
I just don't understand why the NFL lied in the first place. It only hurt them.