Part of the major sticking point between Big10 network and cable networks is that the Big10 Network wanted to charge $1 per cable subscriber in Big10 states, while in non Big10 states they wanted $0.10 per sub. I'm not sure what the final contract is, or how it handles adding a new state, but you bet your arse they'll get more money from the cable company in a new state and more advertising revenues.
yeah I get that and part of that was the "newness" of the network
but as the cable providers continue to update and expand their systems they will keep adding channels and the BTN will fall into line just like every other channel did
the factor of a new school adding the BTN to a cable provider is a VERY short term conditionl. Adding a new school to the Conference is a long range commitment and has much bigger ramifications than a simple TV network availability