re: Clippers unveil new logo

They need to go back to this court:

did Carnival cruise line give permission for their logo to be used?

Logos were so much better when they weren’t this generic, PR firm, computer generated crap.

Logo is vomit.

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Should have gone with the Diego logo

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As well as the old colors of sky blue and sunset orange.

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Apparently the three things at the top of the logo are stacked sails on a clipper ship, not decks on a cruise ship.

Which makes sense, but I get the confusion considering not many know what a clipper ship actually is while everyone knows what a cruise ship is.

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Which is why it is a failure as a logo.

I, like many more people than I think you give credit for, know what a Clipper is- a fast old ship with sails. But the first time I saw the logo I saw a modern ocean liner, cruise ship or cargo vessel. After looking at it more closely, you can see the curves and that the levels are SUPPOSED to be sails.


But that's after looking at it closely, and it tells the problem with the logo.

If that is supposed to be a ship with sails, the proportions are ALL wrong. The hull is far too large in proportion to the sail area, and has the same dimensions as a more modern propeller driven craft.

You could say that it is a matter of perspective, that you are looking at it head-on from low in the water, thus the hull looks so big in proportion to the sails.


I'm not buying it. Look at these two pictures, one a print of an old clipper ship and a photo of a cruise clipper ship from head-on:


The sail area is SO much larger than the hull size; no matter how you look at it. The mjnor league baseball Columbus Clippers logos shown in an earlier post showed how it should be done.

By the way, the three triangles on the old San Diego Clippers logo were not representative of the mainsails, but three jibs attached to the bowsprit:


One other thing, although Los Angeles is on the water, Los Angles Clippers is about as appropriate as "Los Angeles LAKERS". Los Angeles has no natural harbor and was not much of a sailing or ship port of call until dredging was undertaken in the late 1800s and breakwaters and major wharf/harbor facilities were built around the turn of the 20th century, well after the age of sail.

They should have included a mast or bowspirt/jibboom and not used the compass.

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They should have included a mast or bowspirt/jibboom and not used the compass.

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But then the organization would not have had timeless direction

i get the logo concept but they trying to pack too much subtle shite in it instead of being bold