Give it a rest with the markets
I'm not just making that up, that is the purpose, whether you want to accept that or not is up to you, but that is what they are doing.
You can pretty much see any game you want now due to the growing demand of college sports.
yeah, that's not really what we are talking about.
Do you really believe fans in North Carolina, Texas, Michigan, Oregon, etc are not actively paying attention and watching SEC sports
most people watch their teams, so if their team is in the SEC, then yes, they will watch SEC games.
The main driver is the conference networks. Currently they get paid by cable companies based on the # of subs in the market (if 1.5M peole have cable in La, then they get what ever fee they have negotiated based on that. Obviously the fee is higher in states the conference plays in, hence the desire to add new markets.