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Started By
Message
Under Armour (UA)
Posted on 8/17/17 at 6:33 pm
Posted on 8/17/17 at 6:33 pm
Can't seem to find the long thread on UA, but wanted to see what everyone is doing with it. Down to $16 currently.
Looks like they are about to restructure and have identified that they need to find what market they are targeting.
Seems like a good place to throw some cash
Looks like they are about to restructure and have identified that they need to find what market they are targeting.
Seems like a good place to throw some cash
6
Posted on 8/17/17 at 6:59 pm to Lsut81
I stopped following it. $16?!
Posted on 8/17/17 at 7:10 pm to Lsut81
quote:
Lsut81
I think there is better places to put your money to work than UA. Are you set on retailers?
Posted on 8/17/17 at 7:11 pm to Lsut81
UAA - voting rights
Posted on 8/17/17 at 7:13 pm to b-rab2
quote:
I think there is better places to put your money to work than UA. Are you set on retailers?
No, was just a question.... saw what it was at after being in the high 40s earlier this year. Can't see it going too much lower.
This post was edited on 8/17/17 at 7:16 pm
Posted on 8/17/17 at 8:22 pm to Lsut81
quote:
Can't see it going too much lower.
I've traded it a few times over the past year or so. Made some money. Lost some money. Pretty much a wash. One issue with Under Armour is that with the P/E still being rather high (38 vs 24 for Nike), the sun and the moon have to perfectly align for it to tick back up. And maybe it will. But I'd be cautious about bottom fishing. Just because it might not go much lower doesn't mean that it's going to go back up. I mean, look at Twitter.
Posted on 8/17/17 at 10:17 pm to Jag_Warrior
I thought the young up and coming generation is all about under armour. Are they struggling with sales?
Posted on 8/17/17 at 10:25 pm to Paul Allen
The whole retail industry is struggling with sales.
Posted on 8/17/17 at 10:33 pm to LSU1018
Amazon effect?
Posted on 8/17/17 at 10:38 pm to Lsut81
Posted on 8/17/17 at 10:46 pm to Lsut81
I bought at $40 and have hated that shite stock since then. Thankfully it was only about $2,000 worth but whenever I got in to my brokerage and see it down 40, 50, 60% I 
Posted on 8/17/17 at 11:31 pm to Paul Allen
quote:
Amazon effect?
I don't think it's the Amazon effect. If I had to guess I'd say it's the amount of competition they face in that space. I own "under armour" type shirts from at least 5-6 different relatively new online retailers like Rhone, plus Columbia and others make some good stuff. Seems like you can get better quality stuff for a similar price and I guess with advances in manufacturing smaller companies have an easier time getting into the market.
Posted on 8/17/17 at 11:48 pm to GoldenSombrero
over in the crypto thread this is called a shitecoin...
I remember buying some UA when it was around $19 after reading that it was a good buy at that price. It traded sideways for 3-4 months, I got bored and got out...for around 10 cents/share more than they cost me. I'm usually a bag holder so I can't imagine buying at $40
I remember buying some UA when it was around $19 after reading that it was a good buy at that price. It traded sideways for 3-4 months, I got bored and got out...for around 10 cents/share more than they cost me. I'm usually a bag holder so I can't imagine buying at $40
Posted on 8/18/17 at 5:36 am to GoldenSombrero
Good point
Posted on 8/18/17 at 6:41 am to Paul Allen
quote:
I thought the young up and coming generation is all about under armour. Are they struggling with sales?
Everyone is struggling, the problem is that UA went after everything all at once... They went from sporting to casual and everything in between. Then at first, they were exclusive and protective of the brand... Now you can buy UA at Kohls.
They are lost and have stated that they need to figure out what they stand for.
Posted on 8/18/17 at 7:28 am to Lsut81
First off they are paying wayyy too much to athletes to promote their brand. Overpaid for people like phelps. I think they have overpaid for some colleges too.
People have to many options and UA stuff typically is shite.
Logo is dumb looking too.
People have to many options and UA stuff typically is shite.
Logo is dumb looking too.
Posted on 8/18/17 at 8:12 am to Jag_Warrior
quote:
the sun and the moon have to perfectly align for it to tick back up.
Soooo....are you saying we should buy UA on Monday???
Posted on 8/18/17 at 8:21 am to cjared036
The steph curry deal was insanely overpriced
Posted on 8/18/17 at 8:25 am to Paul Allen
quote:
Amazon effect?
How could it be the amazon effect? Under armor is the manufacturer, amazon is the retailer. UA's products are available on amazon, so why would amazon have a negative effect?
Posted on 8/18/17 at 12:35 pm to Dotherightthing
Good one. 
Shhhhh. Let me go long on some calls before we say anything.
Shhhhh. Let me go long on some calls before we say anything.
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