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re: Why Is Carhartt Shifting Marketing Towards Hipsters and Slim Shady Types?

Posted on 8/28/19 at 12:57 pm to
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 8/28/19 at 12:57 pm to
I'm not gonna wear a hundred and something dollar pants to work in. They're just gonna get ripped to shreds, and I'll be pissed I wasted that money
Posted by OweO
Plaquemine, La
Member since Sep 2009
114149 posts
Posted on 8/28/19 at 1:00 pm to
"Back on track"
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 8/28/19 at 1:09 pm to
quote:

They're just gonna get ripped to shreds, and I'll be pissed I wasted that money


What do you do?
Posted by BoardReader
Arkansas
Member since Dec 2007
6935 posts
Posted on 8/28/19 at 1:27 pm to
Morons with disposable income? Well, shite, what business would look at that and say 'Hell no! Gross! Keep your money!'
Posted by ColoradoAg03
Denver, CO
Member since Oct 2012
6230 posts
Posted on 8/28/19 at 1:32 pm to
I live in Denver where there’s lots of hipsters and I see nor wear any Carhartt ever.

I work in the oilfield north of Denver every day where I wear and see Carhartt every day.

OP is making shite up.
This post was edited on 8/28/19 at 1:34 pm
Posted by Dragoon
Member since Jul 2019
112 posts
Posted on 8/28/19 at 1:33 pm to
Sounds like you work with hipsters
Posted by OweO
Plaquemine, La
Member since Sep 2009
114149 posts
Posted on 8/28/19 at 1:45 pm to
According to the OP he also works with Eminem.
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 8/28/19 at 2:06 pm to
A little bit of this, and a little bit of that. What I can do is destroy clothes that aren't actually made to work in
Posted by ulsaint
Member since Oct 2007
2460 posts
Posted on 8/28/19 at 2:08 pm to
What's carhart?
Posted by Cdawg
TigerFred's Living Room
Member since Sep 2003
59651 posts
Posted on 8/28/19 at 2:25 pm to
Are you familiar with google?
Posted by ninthward
Boston, MA
Member since May 2007
20506 posts
Posted on 8/28/19 at 2:45 pm to
Because people who don't need it wear the brand for style.
Posted by mule74
Watersound Beach
Member since Nov 2004
11325 posts
Posted on 8/28/19 at 3:03 pm to
Probably because contractors like my father-in-law have been wearing the same Carharrt clothes for the last 20 years. Not getting a lot of return purchases out of those frugal fricks.
Posted by MojoGuyPan
Intercession City, Florida
Member since Jun 2018
2797 posts
Posted on 8/28/19 at 3:11 pm to
quote:

Carhartt has become the brand of hipsters and white wanna-be-thugs.

Why does dressing like you do manual labor appeal to these groups?


You gay? Carhartt has been streetwear for years. The oilfield and construction worker demo was ages ago.

Hipsters and thugs not wearing it.

It's a skate brand now, Dickies is too. Like Vision Street Wear in the 80's. Get over it grandpa.




Posted by nuwaydawg
Member since Nov 2007
1931 posts
Posted on 8/28/19 at 3:30 pm to
North Face...

Posted by JackieTreehorn
Malibu
Member since Sep 2013
29261 posts
Posted on 8/28/19 at 3:34 pm to
It's the next evolution for the Lumberjack Hipster...perhaps their weekend garb now.
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 8/28/19 at 4:24 pm to
quote:

A little bit of this, and a little bit of that. What I can do is destroy clothes that aren't actually made to work in

Ah gotcha
I have a few pairs of pants just a bit south of 100 bucks
But they don’t get destroyed in work
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 8/28/19 at 4:27 pm to
quote:

I live in Denver where there’s lots of hipsters and I see nor wear any Carhartt ever.

I work in the oilfield north of Denver every day where I wear and see Carhartt every day.

OP is making shite up.

I live in New York City where there are tons of hipsters
I see that shite often
Denver hipsters will pick up on it in 3 years
This post was edited on 8/28/19 at 4:27 pm
Posted by Phil A Sheo
equinsu ocha
Member since Aug 2011
12166 posts
Posted on 8/28/19 at 4:28 pm to
You know how companies sell more shite?? they advertise to broader bases
Posted by Possumslayer
Pascagoula
Member since Jan 2018
6222 posts
Posted on 8/28/19 at 4:39 pm to
Dickies or nothing.
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