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McDonalds unveils new, stupid slogan

Posted on 10/31/14 at 12:03 pm
Posted by UL-SabanRival
Member since May 2013
4651 posts
Posted on 10/31/14 at 12:03 pm
Lovin' beats hatin'

quote:

No one wants to be reminded of hate while chowing down on a burger, meaning many consumers will be "thrown off" from the long-lived "I'm Lovin' It" slogan, Piyush Kumar, an assistant professor at the University of Georgia's Terry College of Business told CBS MoneyWatch, noting that the new purported slogan is "negative" and "emotion-laden."

I'd say impulsive and unnecessarily contentious, but that's just me.
Posted by Ostrich
Alexandria, VA
Member since Nov 2011
8778 posts
Posted on 10/31/14 at 12:04 pm to
They should bring back "put a smile on"
Posted by member12
Bob's Country Bunker
Member since May 2008
32121 posts
Posted on 10/31/14 at 12:05 pm to
They won't even spell their slogan correctly......

Clearly this is going after the urban audience.
This post was edited on 10/31/14 at 12:08 pm
Posted by CuseTiger
On the road
Member since Jul 2013
8226 posts
Posted on 10/31/14 at 12:05 pm to
quote:

Lovin' beats hatin'


I wonder who came up with this...
Posted by GRTiger
On a roof eating alligator pie
Member since Dec 2008
63192 posts
Posted on 10/31/14 at 12:07 pm to
It should be Fattin' beats Datin'
Posted by lsu2006
BR
Member since Feb 2004
39983 posts
Posted on 10/31/14 at 12:07 pm to
So am I "hatin" when I say McDonalds gives me violent diarrhea? I don't want to step on any toes.
Posted by Topwater Trout
Red Stick
Member since Oct 2010
67592 posts
Posted on 10/31/14 at 12:08 pm to
quote:

the fast-food giant fights to retain customers and was recently named as the restaurant serving America’s worst-tasting burger.


should change the burger not the slogan
Posted by Pettifogger
Capitol Hill Autonomous Zone
Member since Feb 2012
79322 posts
Posted on 10/31/14 at 12:08 pm to
Can't wait to hear it in a commercial where a black girl, a kinda black girl and an asian girl are sitting on a sofa on a rooftop somewhere and a kinda black guy and a white guy show up with a bag of McDonalds, which kicks off the afternoon rooftop party.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
124545 posts
Posted on 10/31/14 at 12:09 pm to
quote:

Lovin' beats hatin'




But nothin' beats batin'
Posted by xXLSUXx
New Orleans, LA
Member since Oct 2010
10309 posts
Posted on 10/31/14 at 12:11 pm to
It makes me think of the line in the Ghostbusters theme song "bustin' makes me feel good."
Posted by WaltTeevens
Santa Barbara, CA
Member since Dec 2013
10990 posts
Posted on 10/31/14 at 12:24 pm to
Yeah, unless they make the food better, the only demographics they're going to appeal to are kids, broke teens, adult man-children who don't eat vegetables, and homeless people who need a booth to slump over in.
Posted by goldennugget
Hating Masks
Member since Jul 2013
24514 posts
Posted on 10/31/14 at 12:25 pm to
I'm Lovin It, I am surprised it has lasted the 10+ years it has, its terrible

But if Lovin' Beats Hatin' truly is the new slogan it just goes to prove beyond a shadow of a doubt that poor, ghetto blacks are their primary target demo.
Posted by Bluefin
The Banana Stand
Member since Apr 2011
13264 posts
Posted on 10/31/14 at 12:32 pm to
I like McDonald's
Posted by jbgleason
Bailed out of BTR to God's Country
Member since Mar 2012
18928 posts
Posted on 10/31/14 at 12:52 pm to
The real question to ask is...

HOW THE frick do these idiots get major decision-making jobs at these large companies?

Any second year undergrad Marketing major could tell them this is an idiotic idea.

I see this shite daily from companies in my market and I just shake my head. frick, I think I should quit consulting work and just start sending in resumes for CEO jobs. If these assclowns can get hired maybe I can walk into a multi-million a year top job.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
142434 posts
Posted on 10/31/14 at 1:26 pm to
In the '90s I read in USA Today that 25% of all black people in America eat at McDonald's at least once a week.

A few years ago I was eating at a hospital cafeteria. Cliches notwithstanding, the food wasn't bad at all. There was baked chicken and fish. Chicken fried steak with country gravy. They even had some passable gumbo. Not flavored like a gourmet would insist on (hospitals force you to add your own salt and pepper, for obvious reasons) but certainly edible.

Some black guy was standing near the checkout chatting up the cashier. He finally left, but only after announcing in a loud voice, "I'm goin' to McDonald's and get me sumpin' to EAT!"
Posted by Thug On A Rug
Member since Jun 2014
295 posts
Posted on 10/31/14 at 1:34 pm to
The article referred to McDonalds as the struggling burger chain. Isn't McDonalds number one in sales for all fast food restaurants in America. They can't be struggling too much.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
142434 posts
Posted on 10/31/14 at 1:54 pm to
Posted by LordSaintly
Member since Dec 2005
38954 posts
Posted on 10/31/14 at 1:58 pm to
Ba da ba ba BAH I'm lovin' this shite!
Posted by TigerPanzer
Orlando
Member since Sep 2006
9476 posts
Posted on 10/31/14 at 2:31 pm to
quote:

Lovin' beats hatin'

If you own any McD's stock, sell now. That tags line is gonna do some serious damage to sales.
Posted by dawgfan24348
Member since Oct 2011
49336 posts
Posted on 10/31/14 at 3:04 pm to
Have it your way, bitch
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