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Red Lobster goes vertical on plate to push quality. Wants to be Fine Dinning
Posted on 7/29/14 at 4:35 pm
Posted on 7/29/14 at 4:35 pm
LINK
quote:
NEW YORK (AP) - Red Lobster wants to be seen as a purveyor of quality seafood, so it's getting rid of some of its promotional discounts and stacking the food higher on plates, as is the style at fancier restaurants.
The changes mark the latest attempt by the struggling seafood to stop a years-long sales decline as it embarks on a new era. On Monday, Darden Restaurants Inc. said it completed its sale of the chain to investment firm Golden Gate Capital, despite contentious protests from activist investors.
In his first interview as Red Lobster's new CEO, Kim Lopdrup outlined the missteps he thought his predecessors made and why he thinks Red Lobster can win back customers.
"At the end of the day, people are not going to go a Chipotle for their anniversary or their birthday," he said.
10
Posted on 7/29/14 at 4:36 pm to wickowick
:itshappening:
Posted on 7/29/14 at 4:37 pm to wickowick
Saw that. Said they are raising prices to make people think it is quality.
Didn't say they were actually increasing quality.
Didn't say they were actually increasing quality.
Posted on 7/29/14 at 4:38 pm to wickowick
Take away the waiter, and you're eating at Captain D's.
Posted on 7/29/14 at 4:39 pm to wickowick
quote:
"At the end of the day, people are not going to go a Red Lobster for their anniversary or their birthday," he said.
FIFY
Of course, I say that and it's blatantly false. There are unfortunately too many people that will do precisely that.
Posted on 7/29/14 at 4:44 pm to wickowick
If Red Lobster will just focus on their biscuits, I believe they could be onto something.
Posted on 7/29/14 at 4:51 pm to wickowick
I read that yesterday. No plans to change recipes or anything.. just stack food. I feel like this would be a great time to point out that if you are stacking my food on a mushy mashed potato, I'm pissed.
Also, in the Reddit thread that posted this, people who used to work at Red Lobster were mentioning how Red Lobster actually attempted a "fresh fish" menu. It was lighter broiled fish that was decent quality (supposedly). But no one ordered it and it went to waste.
90% of RL's food is fried because that's what people want and what they order.
I am unsure how stacking fried coconut shrimp is going to look "fine dining," but I guess we'll see.
Posted on 7/29/14 at 5:01 pm to wickowick
Stacking food was cool in fine dining 10 years ago. Now everyone knows the new fine dining plating trend is asymmetrical placement of ingredients on a locally made, specially designed rustic looking piece of pottery. Get with the times, Darden.
Posted on 7/29/14 at 10:25 pm to wickowick
quote:
people are not going to go a Chipotle for their anniversary or their birthday,
Never been to Marrero, apparently.
Posted on 7/29/14 at 10:25 pm to wickowick
Red Lobster is already expensive enough for the hot garbage that they serve.
Nasty food. Olive Garden, by comparison, is MUCH better. I will never eat at Red Lobster again. So very bad.
$15 for garbage.
Nasty food. Olive Garden, by comparison, is MUCH better. I will never eat at Red Lobster again. So very bad.
$15 for garbage.
Posted on 7/29/14 at 10:49 pm to wickowick
This whole thread is hilarious because Red Lobster is going to do almost everything that is suggested in it before it goes out of business.
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