Review Websites - Over-vigilant owner/manager responses

Anyone else find this at least slightly offputting.

Seems to apply mostly on hotel review sites but I see it on restaurant sites as well, if not quite as often, which is why I figure this is probably the best place to ask.

While I suppose I understand the notion of wanting to address negative stuff head on, sometimes when you're looking at something like Tripadvisor, and you see a hotel manager responding to literally EVERY negative comment with some sort of spin, it just strikes me as a bit much, and at some point becomes counterproductive as far as how I perceive the place.

I understand you can't please everybody, all the time, and I feel like I have a pretty good idea of how to sort out the good from the bad in such sites. I think sometimes some of these managers/owners need to take a step back and realize they can go overboard on this stuff.