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Started By
Message
re: AB InBev quality
Posted on 10/29/12 at 6:49 pm to BottomlandBrew
Posted on 10/29/12 at 6:49 pm to BottomlandBrew
From the article:
"In a telephone interview from Munich, Willy Buholzer, AB InBev’s director of global hops procurement, cheerfully insists that the company still brews the traditional way with Hallertauer Mittelfrüh. He says the reason that AB InBev stopped buying it was that it has a surplus. “We just have too much right now,” Buholzer says. “We need a break for a couple of years.”
Is it even possible to store hops for a couple of years? If so, don't the hops degrade significantly over time? I call BS on this answer. Seems like they just wanted to buy cheaper hops from a different supplier.
"In a telephone interview from Munich, Willy Buholzer, AB InBev’s director of global hops procurement, cheerfully insists that the company still brews the traditional way with Hallertauer Mittelfrüh. He says the reason that AB InBev stopped buying it was that it has a surplus. “We just have too much right now,” Buholzer says. “We need a break for a couple of years.”
Is it even possible to store hops for a couple of years? If so, don't the hops degrade significantly over time? I call BS on this answer. Seems like they just wanted to buy cheaper hops from a different supplier.
3
Posted on 10/29/12 at 6:57 pm to RedHawk
In bev knows jack shite on how to properly use hops.
Posted on 10/29/12 at 6:58 pm to RedHawk
quote:
Seems like they just wanted to buy cheaper hops from a different supplier.
This.
Every single decision from this company is based on saving a few pennies wherever possible. Quality and loyalty mean nothing.
Posted on 10/29/12 at 7:00 pm to RedHawk
quote:
Is it even possible to store hops for a couple of years?
They might break it down into hop extract.
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