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re: Update: 'The Marvels' discussion thread. It Ends as Lowest-Grossing MCU film
Posted on 11/19/23 at 10:18 am to RLDSC FAN
Posted on 11/19/23 at 10:18 am to RLDSC FAN
quote:
Disney's The Marvels grossed an estimated $19.5M internationally this weekend.
Estimated international total stands at $96.3M, estimated global total stands at $161.3M.
LINK
0
Posted on 11/25/23 at 9:34 pm to RLDSC FAN
It was an awful movie, absolutely terrible
Posted on 12/3/23 at 2:45 pm to hawgfaninc
quote:
‘The Marvels’ Ends Box Office Run as Lowest-Grossing MCU Movie in History
quote:
There’s nothing heroic about the final box office performance of “The Marvels.” The superhero sequel is officially the lowest-grossing installment in the history of the Marvel Cinematic Universe.
After four weeks on the big screen, the comic book tentpole is running out of steam with $80 million in North America and $197 million globally. There would typically be optimism that attendance could rebound over the busy holiday season, but Disney apparently doesn’t expect that to be the case. The studio wrote on Sunday in a note to press, “With ‘The Marvels’ box office now winding down, we will stop weekend reporting of international/global grosses on this title.”
The film isn’t leaving theaters just yet, and the $220 million-plus budgeted tentpole is expected to play through New Year’s. However, this memo signals that it’s not expected to generate notable coinage during the rest of December. Over the weekend, “The Marvels” tumbled to 11th place on box office charts with just $2.4 million in its fourth outing.
LINK
Posted on 12/3/23 at 3:26 pm to RLDSC FAN
quote:
Over the weekend, “The Marvels” tumbled to 11th place on box office charts with just $2.4 million in its fourth outing.
Ouch.
Posted on 12/3/23 at 10:13 pm to rebelrouser
Posted on 12/4/23 at 5:50 am to rebelrouser
The film won't even gross $200M internationally. Let's just say the studio made $120M in tix sales (that's very generous), in what many believe to be a $300M+ budget when accounting for reshoots.
Add in at least $150M in mktg.
450-120 = $330M loss minimum...
Add in at least $150M in mktg.
450-120 = $330M loss minimum...
Posted on 12/4/23 at 7:05 am to Jack Ruby
quote:
Add in at least $150M in mktg.
Nonsense
Posted on 12/4/23 at 8:37 am to RLDSC FAN
quote:
the comic book tentpole is running out of steam with $80 million in North America and $197 million globally.
Tentpole huh? If they really though this film was going to be a tentpole for the MCU then I submit that Disney does not understand its audience.
This post was edited on 12/4/23 at 8:38 am
Posted on 12/4/23 at 8:37 am to RLDSC FAN
quote:
Nonsense
True enough. They probably spent more than that.
Posted on 12/4/23 at 9:07 am to imjustafatkid
quote:
They probably spent more than that.
Link? Studios don't spend 150 under normal circumstances, much less during a strike. Stop being ridiculous
Posted on 12/4/23 at 9:58 am to RLDSC FAN
Industry norm in tent pole films is to spend equate about half your film budget to marketing costs. We have no idea how much Disney marketed this film internationally. I'd day probably a lot.
$150 for a $300M film is a very common equation.
$150 for a $300M film is a very common equation.
Posted on 12/4/23 at 10:04 am to RLDSC FAN
quote:
Studios don't spend 150 under normal circumstances, much less during a strike. Stop being ridiculous
Well then enlighten us with what you know?
Posted on 12/4/23 at 10:08 am to RLDSC FAN
quote:
Studios don't spend 150 under normal circumstances, much less during a strike
Posted on 12/4/23 at 10:08 am to DarthRebel
quote:
It is possible that $130 million was just the production budget for The Marvels, with the $270 million number also including promotion and marketing, which also ends up taking a hefty chunk out of studio budgets.
https://www.ign.com/articles/the-marvels-budget-has-reportedly-been-revealed-and-its-more-than-what-originally-circulated
quote:
The Cost Of Promoting 'The Marvels'
Usually, studios spend the same amount on publicity as they do on the film itself. Because The Marvels' budget would've been $273.8 million without the $55 million subsidy from filming in the UK, generally, it would be inferred that that same amount would be spent on PR. However, because of the SAG-AFTRA strike in Hollywood, the actors were not allowed to promote the film before its release. While this could initially save the studios some money, it's very likely that the lack of a proper press tour ultimately led to a lower box office gross. Now that the strike is over, we see the cast doing more press, meaning that the promotion cost has likely increased.
https://www.msn.com/en-us/movies/news/the-marvels-budget-breakdown-the-mcu-s-first-box-office-bomb/ar-AA1h6XdH
Posted on 12/4/23 at 10:10 am to DarthRebel
He spews the same thing in every thread. Just carrying water for Iger and his band of tranny misfits
Posted on 12/4/23 at 10:12 am to Proximo
quote:
Just carrying water for Iger and his band of tranny misfits
Yes, you got me
Posted on 12/4/23 at 10:19 am to Proximo
quote:
The film [Indy 5] has a reported $300 million budget which doesn't include the $100 million+ spent on marketing the project. This means the movie has to make around $800 million globally to simply break even, so it begs to question: Why are studios pumping so much into their film budgets when the cost to break even is so high? The typical break-even point is around 2.5x the budget of the movie. Breaking it down a bit even further in the case of Dial of Destiny, the Lucasfilm release has to make $400 million to break even, but movie theaters often take half the money from movies which is why the film needs about $800 million to hit that threshold.
Movie web
quote:
Don’t be surprised if studios set aside $150 million or more on global marketing spend for the biggest titles.
THE HOLLYWOOD REPORTER an actual trade publication nuking him from orbit
Posted on 12/4/23 at 10:22 am to Proximo
None of that is proof that the marvels spent as much as you claim. All I'm saying is I doubt they spent much since, you know, we had a very long strike. Disney also knew this thing was shite so they just cut their losses.
Posted on 12/4/23 at 10:26 am to RLDSC FAN
quote:
Yes, you got me
But obviously studios do spend a lot of money on marketing, the links above say as much. Do you have other information to disprove that?
The strike did limit spend for some time, which will probably help Marvels not be as big of a loss. $100+ million marketing is not some crazy number for marketing globally with a "tent pole" movie.
Posted on 12/4/23 at 10:28 am to DarthRebel
My response was to the guy saying I'm a tranny supporter because I don't think the marketing for some film cost over 150.
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