Lonzo Ball Unveils His Self-Made Shoes Under His Dad's Big Baller Brand

by Larry Leo

May 5, 201713 Comments

Former UCLA Bruin and soon-to-be top NBA draft pick Lonzo Ball unveiled his fist shoes on Thursday, named the ZO2: Prime. The kicks were released under his father's Big Baller Brand after Nike, Adidas, and Under Armour passed. Oh yeah, they're also retail at $495...

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LesThanPrefect•84 months

Heard on Jim Rome that no returns or exchanges are accepted... For a $500 shoe you can't try on. Interesting business model.

TigerNlc•84 months

Watching this dudes dad ruin his career is going to be entertaining.

OweO•84 months

This is actually a brilliant way to roll them out. First, the price are getting people talking about them and people like to have shite that not many other people will have so they will sell. It probably cost him $20-$25 a shoe.. Thats $470 in profit per shoe. If he sells 100, that's $470k profit. At worse, it might be a temporary profit earner, but from a business end of it, he knows what he is doing.

CaptainJ47•84 months

You aren't good at math are you

emanresu•84 months

Remove the 1 from the 100; then add the zeros to the other number.

OceanMan•84 months

Opportunity cost of a traditional shoe deal?

JordonfortheJ•84 months

Not going to be a hater and say they are ugly, but I wouldn't buy them for anything over $80

eugene1928LSU•84 months

I doubt i would pay $5 for that crap.

DBcUper•84 months

This kid's dad is killing him. He will be looked at as a failure if he isn't the next Lebron. And those shoes are fugly.