Sports Business Daily
reported today that the SEC network has struck a deal with Comcast, the country's biggest distributor.
Comcast will carry the channel at its Aug. 14 launch on its expanded basic tier within SEC territory and digital basic outside of it. Sources say the channel's rate card is at $1.40 per subscriber per month within the SEC's 11-state footprint and $0.25 per month outside of it. The deal leaves DirecTV and Time Warner Cable as the only two major distributors without a deal, though sources said that both companies expect to have a deal in place by the channel's first football game on Aug. 28. It is unusual for so many carriage deals to be cut on a new, expensive channel four weeks before launch. The Comcast deal pushes SEC Network's distribution footprint to 46 million homes, including carriage on AT&T, Cox and Dish Network.