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The weekend wasn’t particularly good for those supporting Auburn, unless you made a purchase from Alabama jeweler Jeff Dennis. He ran a promotion to refund the sale price of purchases made from November 16-23 if either Alabama or Auburn were shutout.

“There were some tense moments in my house in the 3rd and 4th quarter and I was probably the only home that was a little concerned but it’s all good I’m insured so we’re having fun,” said Dennis.

Dennis says that Lloyd’s underwriters will be on the hook for about$50,000, though it will take a few days to total everything up. One customer will get around$7,000, Dennis said, and 300 or so customers in all will get their money back. “We’re going to have a big refund party soon,” he said.

Filed Under: SEC Sports
Originally published on

Comments (6) - Add Comments

LoyalTiger - 36 months ago
He was pulling for a shutout. He pays the policy premium whether it was a shutout or not. He wins, his customer's win. And these policies aren't tied to his normal insurance policy. It's a separate company that specializes in this type of coverage. So, it won't affect his premiums going forward.
MSTiger33 - 36 months ago
A merchant almost always has a separate insurance policy when they run these types of promotions. If anything the merchant is a genius. He made $50K in one week. So what if the insurance company drops him. It was probably a one time policy anyway. The guy must be a Vandy grad.
stout - 36 months ago
Until the underwriters drop his arse or raise his rates.
foshizzle - 36 months ago
He wasn't an idiot at all - he got insurance.
TortiousTiger - 36 months ago
i'm sure he knew what he was getting into, hence the insurance policy.
stout - 36 months ago
What an idiot! Did he not see any Auburn games this year prior to the Bama game?
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