New Nonstop Flights on Southwest out of New Orleans to Pitt and Indy

Hadn't seen this posted yet, but it looks like southwest is starting once a week Sunday nonstop service from New Orleans to Indianapolis and Pittsburgh in March. Service begins March 19th and continues until the end of the schedule. They have a schedule extension coming up on December 6th so curious as to whether this is just for spring break or will continue into summer. I'm guessing they are doing this to compete with Allegiant, who is also flying the route to Pittsburgh albeit at evening times versus day flights. Looking at prices it's $232 roundtrip to Pitt and $288 to Indy.

Flight times for Pittsburgh:
Depart New Orleans 8:10 AM
Arrive Pittsburgh 11:40 AM

Depart Pittsburgh 5:10 PM
Arrive New Orleans 6:40 PM

Flight times for Indianapolis:
Depart New Orleans 2:50 PM
Arrive Indy 5:50 PM

Depart Indy 6:50 PM
Arrive New Orleans 7:50 PM