SEO questions

I would be interested to see what their deliverables and metrics for success are for $2500 per month. The way people are searching for things and how the search engines rank websites are changing. I’m not sure I would go all in on just organic search. Is it purely search engine optimization that they are offering? Depending on your industry and market, I would diversify the digital marketing approach. It could be a mixture of Google Ads, SEO, paid and organic social media, and targeted display ads. Does it include making sure your website is optimized for lead conversion? Will they analyze your market/competition and give estimated results? It could be different than the market of the company that doubled their revenue.

Seems like a lack of breakdown on exactly what they are providing for the audit and $2500 per month. We break down estimated metrics for our clients per strategy and set of tactics to ultimately determine a cost per lead and cost per acquisition metric to achieve.

Honestly, not sure on deliverables/metrics.

$2,500 covers organic/google ads. Google ads you have to pay for the money spent but they handle the campaigns. My buddy who recommended them pays them $2,000 per month, but they claimed they raised their rate.

I have an issue with a few things:

$1,500 audit seems steep before we even do any business together;

$2,500 per month regardless of location doesn't seem fair. If they sign a firm in Manhattan and charge them $2,500 per month vs. my firm (much, much, much smaller market), then why are we charged the same amount?

What's the going rate for this type of work? I know many law firms dropping $2k+ month just on organic SEO.

A top notch SEO company is tough to quantify because nothing is really regulated. I'd look for referrals, reviews, etc.

In fact, Google isn't concerned about you spending money to be their top choice, unless it's Google AdWords, they just want to feature the top choice organically so their searchers have a good experience and choose them instead of Bing or other competitor search engines. They'd get nothing from a third party receiving money from you in SEO just SEM. Most website builders don't keep up with all their changes so it can be a daunting task. I know that our recommendations largely come with money back guarantees on certain performance factors and that goes a long way for a new company giving us a chance.

Also, 10 years of history of Google is definitely helpful, but when Google makes changes like "How fast does this site load on 3g speed," your older site may not be friendly to what they now deem important.

Google Page Speed Insights

Click link and place your URL in it for a quick feedback on page speed insights.

Thanks. What's the typical going rate for what I am looking for?

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My website has 10 years of history with google, millions of clicks, and I have hundreds of articles of content. We went through a complete website redesign which really hurt traffic. And the previous owner never did any sort of SEO work to the website.

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When the site was redesigned, was it SEO optimized at the time?

This was my reply to an SEO question on the board over the summer. There are a lot of things you can do yourself (or have your web person do) to better your SERP positioning before spending a ton of money on an SEO firm.

It sounds like we're combining or speaking to two different things. I've been in marketing and advertising my entire career, but only in the last year have I transitioned to full digital (that's my disclaimer):

SEO - Search engine optimization - This involves revising YOUR WEBSITE to perform better and pop in search results. There is a content and linking strategy that is applied to revise your content, who you link out to, etc. All of which moves you up in results.

SEM - Search engine marketing - This is paid placements, largely through Google. This is having ads come up on SEARCH RESULTS PAGES that point to your website.

There are some pretty standard things you can do yourself on each which should help quite a bit. Lots of content out there to find and review (the Adwords certification videos are actually very helpful for both).

But the biggest thing is that SEO is organic, while SEM is paid. (Unless, of course you pay someone to optimize your page for SEO). I get the sense that the company you talked to would be doing both?

But it's very important to understand exactly what they'd be doing. Are they running your adwords account? How much of the cost goes to actual search each month vs. their time in managing? For SEO, is there one revision to the site and that's it, or are their built in updates every quarter? Etc...