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Apple Trying for Early Access to Movie Rentals as Soon as 2 Weeks After Release
Posted on 12/8/16 at 4:35 pm
Posted on 12/8/16 at 4:35 pm
quote:
Apple Inc. is pressing Hollywood studios for earlier access to movies, according to people with knowledge of the matter, a move that would bolster the company’s iTunes business.
21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters. Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, said the people, who asked not to be identified because the discussions are private.
The most recent talks are part of longer-running efforts by Cupertino, California-based Apple to get new movies sooner, two of the people said. Such an arrangement could help iTunes stand out in a crowded online market for movies, TV shows and music. While the iTunes store helped Apple build a dominant role in music retailing, the company hasn’t carved out a similar role in music and video streaming.
LINK
If your goal is to sell really high priced movie rentals, going after Apple customers would seem like the smart bet to make.
2
Posted on 12/8/16 at 4:47 pm to TigerinATL
It was only a matter of time before Hollywood went down this road with the rise in online consumption of entertainment.
The question is will they price it so outrageously that people are still going to get the newest release "illegally" rather than rent it from someone legitimately?
The question is will they price it so outrageously that people are still going to get the newest release "illegally" rather than rent it from someone legitimately?
Posted on 12/8/16 at 7:42 pm to LSU316
I mean its 20 bucks to go to any movie theatre and you have your own snacks and beverages at home. I'd easily pay 10 bucks for a rental v the current 6.
Posted on 12/8/16 at 9:44 pm to barry
quote:
I'd easily pay 10 bucks for a rental v the current 6.
Yeeeeeeeeeeaaaaaah. About that. I think they're going to want more than that.
ETA: just looked at article. The idea is $25-$50.
This post was edited on 12/8/16 at 9:47 pm
Posted on 12/8/16 at 9:48 pm to TigerinATL
That will kill theaters. Damn. I love going to movies.
Posted on 12/8/16 at 10:22 pm to prplhze2000
quote:
That will kill theaters.
I don't know if it will. I think the people who'd be willing to pay that much are probably the same OT ballers that say they don't go to the theater anymore because of all the loud poors and youths. It'd bring back people that have already checked out of the theater system. I think a lot of the people go to the movies now are people that see it as an experience and want to get out of the house.
Posted on 12/9/16 at 4:07 am to LSU316
quote:If Hollywood would have given Redbox the rights to stream new rental releases, they would have owned the market. I'm sure anyone would pay $15-$20 per month for that
It was only a matter of time before Hollywood went down this road with the rise in online consumption of entertainment.
The question is will they price it so outrageously that people are still going to get the newest release "illegally" rather than rent it from someone legitimately?
Posted on 12/9/16 at 10:33 am to TigerinATL
quote:
That will kill theaters.
I heard an interview a year or so ago with a movie executive talking about getting movies released to stream shortly after being in theater. At the time the price he was throwing out there was $25.
The plan also included some of the revenue from this service going to the major theater chains in an attempt to keep them on board with showing that studio's films.
Posted on 12/9/16 at 12:06 pm to prplhze2000
quote:
That will kill theaters
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