Spent 400 bucks on packs pulled 2 falco's and 1 RVP. That was even with the discounted packs by buying the EA sports perk.
And to think I thought I'd never see something dumber than the stuff that TN Bhoy posts.
To the OP (and others): First, find that list of manager tasks. That IS really easy to complete. Get your free gold pack. Take your shite team you have now, play some of the easy tournaments against the computer, and the first couple of seasons against the computer. You'll get 500-600 coins per match. Buy one gold player for 300-350 coins through the auction house after each match. Bank the rest.
Eventually, you'll get enough built up to buy gold packs, sell the players and items you don't need, etc.
Wash. Rinse. Repeat.