Marco Rubio's top-flight data team announces its next huge venture

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The top-flight data team that worked for Florida Sen. Marco Rubio during his presidential campaign is expanding into a new market: the commercial sector.

In an interview with Business Insider, the team at Optimus explained how their political experience will translate well into helping companies win over new consumers.

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"You can no longer buy an 8 p.m. ad on broadcast television like it's 1965 and see a 10% growth in sales," Tranter said. "I mean, you see these people and they're like, 'Oh, I got 2% year-over-year growth in sales, Hallelujah.' Not to say that's bad, but we're in a market where people are fighting for small inches. It's no longer the mass marketing of the past."

As Stobie said, their political venture has been all about targeting the "marginal voter" and finding out how they could turn them onto a campaign - they worked for the Republican National Committee and National Republican Congressional Committee, in addition to being contracted by Rubio.

Now, they'll be looking to target and figure out how a "marginal consumer" can be converted over for a certain product.

"We found out that the giant companies are not that much more advanced [than campaigns]," Stobie said. "There's a big game of talk out here about how we do everything data-driven and digital now. Usually that means you're going to a demand-side platform," such as Facebook.

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