Seems like we didn't have much of a choice as to what brands we bought. The only ones I can remember that were considered cool are:
Nike Coke shirts Pepsi shirts (after Coke came out first, though) Mickey Mouse shirts general heavy metal band shirts (well, to the headbanging-crowd, at least) Op Jimmy'Z Body Glove Levis Deck shoes Z. Cavaracci Girbaud I.O.U. generic bicycle shorts Polo
I don't remember this actually being a "cool" brand, though. Just the kind of coat your mom bought you whether you wanted it or not. Like London Fog. Member's Only has only recently become a trendy brand.