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Tinder messed up the monetization

Posted on 3/8/15 at 6:48 pm
Posted by boosiebadazz
Member since Feb 2008
80272 posts
Posted on 3/8/15 at 6:48 pm
I understand the need to monetize your app so it's attractive to buyers and/or Wall Street if that's the goal, but a subscription service wasn't the way to go.

A 10-15 second ad when you open the app and a 10-15 second ad in between every 5-10 people to swipe would have done the trick.

Maybe people in big cities will pay the $5 for the extra swipes, but I'm not doing it on principle alone.
This post was edited on 3/8/15 at 6:54 pm
Posted by soccerfüt
Location: A Series of Tubes
Member since May 2013
65747 posts
Posted on 3/8/15 at 6:49 pm to
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
140462 posts
Posted on 3/8/15 at 6:50 pm to
Yeah.... all great things must come to an end


The next big awesome thing for Baws like us should be coming along shortly Eskibro


Fortunately we don't HAVE to have it
Posted by wildtigercat93
Member since Jul 2011
112338 posts
Posted on 3/8/15 at 6:52 pm to
The beauty of social media and sites like this is there will always be something better waiting to take it's spot whenever it oversteps
Posted by boosiebadazz
Member since Feb 2008
80272 posts
Posted on 3/8/15 at 6:53 pm to
I always enjoy going to BR because I'm in range to swipe all the New Orleans hoes.

I was right in the middle of doing that today when I got hit with the "wait ____ for more likes or pay $5 a month"

The frickin Man is always holding me down
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 3/8/15 at 7:07 pm to
Yea it's bullshite

I downgraded to the previous version to get rid of that crap but they even fricked that one up so you couldn't get any more swipes
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
71177 posts
Posted on 3/8/15 at 7:09 pm to
That crap might work 10-15 years from now, but too many people still know how to hang around a bar at closing time.
Posted by boosiebadazz
Member since Feb 2008
80272 posts
Posted on 3/8/15 at 7:26 pm to
And don't put the onus and fee on the user this early in the game.

Keep it free and spreading like wildfire and use the number of users to sell ads. You could even do local ads. "Hey, take your next match to Joe's Bar. $3 domestics." Boom. 10 seconds. No one is deleting the app over that.

Thennnnn if you want to get greedy down the road- charge a subscription fee.

People aren't hooked enough yet to pay for it.
This post was edited on 3/8/15 at 7:27 pm
Posted by TigahLilly
Chicago
Member since Dec 2013
361 posts
Posted on 3/8/15 at 7:54 pm to
Tinder has gotten trashier over time. It's really not even worth being free anymore so I'm interested to see how this will work them.
Posted by Lester Earl
Member since Nov 2003
278499 posts
Posted on 3/8/15 at 7:56 pm to
i think i right swiped you earlier
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
140462 posts
Posted on 3/8/15 at 7:56 pm to
quote:

wizziko
you see dj30 going HAM on the OT late last night?
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 3/8/15 at 7:59 pm to
quote:

you see dj30 going HAM on the OT late last night?


Naa. That bitch is always drunk posting
Posted by boosiebadazz
Member since Feb 2008
80272 posts
Posted on 3/8/15 at 8:00 pm to
I'd imagine chicks down here see a bunch of jacked up trucks and dead animals.

Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
140462 posts
Posted on 3/8/15 at 8:02 pm to
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 3/8/15 at 8:05 pm to
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
71177 posts
Posted on 3/8/15 at 8:05 pm to
quote:


Keep it free and spreading like wildfire and use the number of users to sell ads. You could even do local ads. "Hey, take your next match to Joe's Bar. $3 domestics." Boom. 10 seconds. No one is deleting the app over that.



Especially since your profile includes your tastes/interests. They could use that to match you with an advertiser the same way they match you with a potential date. "You both like the Port City Cafe" or "You both like the Irish Coast Pub"...and it can direct you to meet at one of those places if you're both walking around downtown Gulfport.
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 3/8/15 at 8:18 pm to
Someone in the other thread suggested an app called Hinge. I've been using it the past few days and it's really good. Have yet to see an ugly girl on there. It only shows people who you share mutual friends with. There a 16 pic minimum.

I'm supposed to be meeting a girl from there tomorrow
Posted by boosiebadazz
Member since Feb 2008
80272 posts
Posted on 3/8/15 at 9:23 pm to
Tell me more about this Hinge business?

I've gotta have 16 pictures to get a profile?!?!
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 3/8/15 at 9:28 pm to
quote:

Tell me more about this Hinge business?

I've gotta have 16 pictures to get a profile?!?!

Just told you all there is to know baw. It's gonna pull the first 16 profile and/or tagged pics from your Facebook by default
Posted by Lou Pai
Member since Dec 2014
28126 posts
Posted on 3/8/15 at 9:34 pm to
What did they do exactly?

Seems like it would be tough to monetize it by other means other than by selling it to a social media company.
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