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Message
What type of car salesperson do you like?
Posted on 2/25/15 at 11:57 pm
Posted on 2/25/15 at 11:57 pm
I have been in automotive sales since I graduated college and enjoy it for the most part. I sold Kia, then Toyota, and now back at Kia (I honestly missed selling the product and less competition). At Kia, I enjoy knowing and providing knowledge to customers and allow them to compare price and quality to the other vehicles they are considering, in which, mainly Kia wins. At Toyota, knowledge was nice for the customer, but price and negotiating was the MAIN thing customers wanted.
So as a consumer, I understand that no one wants to pay full retail and wants to feel like they are getting a deal, especially in such a large purchase, like a vehicle. If 2 vehicles are very similar (example: Camry and Accord), price is identical, features are identical, what would be the next deciding factor to purchase a vehicle? Also, would you rather not deal with a salesperson and jump straight to negotiation with a sales manager while gathering your knowledge online or would you rather a salesperson show you the features and answer questions as long as you get 'your' fair price?
Thanks for the input guys. I understand that there are all range of buyers out there, but this will just be for my information into learning my local consumers.
So as a consumer, I understand that no one wants to pay full retail and wants to feel like they are getting a deal, especially in such a large purchase, like a vehicle. If 2 vehicles are very similar (example: Camry and Accord), price is identical, features are identical, what would be the next deciding factor to purchase a vehicle? Also, would you rather not deal with a salesperson and jump straight to negotiation with a sales manager while gathering your knowledge online or would you rather a salesperson show you the features and answer questions as long as you get 'your' fair price?
Thanks for the input guys. I understand that there are all range of buyers out there, but this will just be for my information into learning my local consumers.
37
Posted on 2/26/15 at 12:00 am to CoachRobertson
quote:I haven't said anything yet
Thanks for the input
Posted on 2/26/15 at 12:03 am to CoachRobertson
You sound like a good salesman. I'm not buying a fricking Kia.
Posted on 2/26/15 at 12:03 am to CoachRobertson
The kind that will give me the price within 30 minutes or less of walking in the door. I don't go in without knowing what I want so if they BS me for longer than that I walk. Ill ask the price right away, if they give it to me I usually buy because I respect that. If they try to keep me there forever I am gone. To answer your question I guess I want to talk to the sales manager as long as they are cool and don't do high pressure sales or EVER change the deal up on me after putting something in writing. If they do that I leave.
ETA: I loathe the car buying experience because of car salesmen but you seem like a legit guy for trying to better yourself so I give you props and would keep your # if I bought asian cars and lived out there.
ETA: I loathe the car buying experience because of car salesmen but you seem like a legit guy for trying to better yourself so I give you props and would keep your # if I bought asian cars and lived out there.
This post was edited on 2/26/15 at 12:08 am
Posted on 2/26/15 at 12:04 am to CoachRobertson
quote:Lost you here.
I graduated college
Posted on 2/26/15 at 12:10 am to CoachRobertson
Can't really help you, I walk in with a number and sit at your desk and ask if you can beat it. If you can I call 3 other dealersh, give them your number and pose the same question to them. This continues until I have a winner who I then make my check out to. I will say twice that I am not financing, they bring it up a third and I walk. Also I am not buying a KIA or yota.
Posted on 2/26/15 at 12:11 am to soccerfüt
I am guessing he went the liberal arts route.
Posted on 2/26/15 at 12:16 am to CoachRobertson
People still go car shopping with no idea what they want or what features are available?
Posted on 2/26/15 at 12:16 am to CoachRobertson
I don't like haggling. I don't have to haggle over a carton of orange juice, why should I have to do it over a vehicle? Some people enjoy the satisfaction of "making the deal," or getting one over on the dealership or whatever. I'm not one. Just give me your best price and I'll make my decision based on it.
Being knowledgeable about the different products and discussing which ones fit my needs-that's great. But don't give me a price that both of us know is just a starting point for further negotiations. I hate that. I'm not a people person, and the less I have to deal with people, the better.
Being knowledgeable about the different products and discussing which ones fit my needs-that's great. But don't give me a price that both of us know is just a starting point for further negotiations. I hate that. I'm not a people person, and the less I have to deal with people, the better.
Posted on 2/26/15 at 12:25 am to CoachRobertson
I like the salesman that understands their customer and actually listens. When I tell you don't come back to the office with some bullshite number ($932/mo) I mean it. I would say that most consumers do their research and have a ballpark of what it is they should be paying per month based on final amount financed. I HATE when they say $932 then miraculously it drops to $600 and that's the "best they can do" and then call me for 2 weeks straight steady dropping the price. That round and round stuff has completely destroyed the dealership experience in my opinion. You may completely screw someone over once but they will never buy from you or that dealership again. The only person I haven't had to do this with was at Don Bohn Ford. With this reputation and straight forward sales they sold a total of 9 trucks in a 3 month span to myself and 8 friends.
Posted on 2/26/15 at 12:27 am to CoachRobertson
I don't like any salesperson. They're all full of shite. The manufacturer should set a price and the consumer can either pay that price for the product or not get the product. Eliminate the middle man. Sales people usually don't even know the product very well.
Posted on 2/26/15 at 12:27 am to CoachRobertson
The key difference betwixt your kia and toyota buyers is the Kia buyers are not concentrating on price as much as toyota buyers because the kia buyers are hoping you don't call the police on them once you see their credit bureau.
If you are selling Kias in Baton Rouge that can only mean you are working for one organization, and you'd be better off selling shite wagons to buzzards than to work for that organization.
Coming from one who did 7 years in the business, my best advice to you is to get out. Get out now. It's a fricked up business, and the future of the industry is such that it's going to be increasingly not worth the time and bullshite associated with being in it.
Asking this board what they think of car salesmen is not a good idea either. Prepare your anus.
If you are selling Kias in Baton Rouge that can only mean you are working for one organization, and you'd be better off selling shite wagons to buzzards than to work for that organization.
Coming from one who did 7 years in the business, my best advice to you is to get out. Get out now. It's a fricked up business, and the future of the industry is such that it's going to be increasingly not worth the time and bullshite associated with being in it.
Asking this board what they think of car salesmen is not a good idea either. Prepare your anus.
Posted on 2/26/15 at 12:31 am to willythedemon11
quote:
If you are selling Kias in Baton Rouge that can only mean you are working for one organization, and you'd be better off selling shite wagons to buzzards than to work for that organization.
Coming from one who did 7 years in the business, my best advice to you is to get out. Get out now. It's a fricked up business, and the future of the industry is such that it's going to be increasingly not worth the time and bullshite associated with being in it.
Now this talk has me interested. This sounds like the dealership doesn't depend on bloating prices through sales people. I may have to go Kia for my next car.
Posted on 2/26/15 at 12:32 am to GREENHEAD22
quote:
until I have a winner who I then make my check out to
Aren't you either just about to graduate or just graduated? How many new cars have you bought without financing?
Posted on 2/26/15 at 12:39 am to Ed Osteen
quote:
People still go car shopping with no idea what they want or what features are available?
This. I do my homework before I come in. I know what car I want to buy. I know what features I want. I know how much I'm willing to pay and what is reasonable for said vehicle.
A car salesperson is little more than a cashier, as far as I'm concerned
Posted on 2/26/15 at 12:40 am to CoachRobertson
Read this recently, thought I'd share.
quote:
I work as an internet sales specialist for a chain of car dealerships, and if the average person knew how easy it is to get the cheapest possible price on a new car, I wouldn't have a job.
Literally all you have to do is start a bidding war between two dealerships. Submit inquiries online to both of them, and explicitly tell them that you're shopping. Any time one of them comes at you with a deal, just present that number to the other one. They're going to keep trying to beat each other until they financially can't anymore, and that's when you have your cheapest price.
The real kicker to this is that dealers trade vehicles between them all the time, and the market isn't as saturated in new cars as you may think. If you're looking for something very specific, and not super common, there's a very good chance that they're trying to sell you the same car.
No car dealership is going to walk away from a sale. Unless you're undercutting their margins to a point where a sale is literally impossible, they're going to find a way to do it. Between service and repeat sales, a customer is worth more than net profits on an individual vehicle, so most will part with a car, even if it means turning no profit or actually losing some money.
Dealerships make money on the sale of the car, but they also make backend money for selling a certain number of cars. Lets say 100 cars a month get's them 50k in back end money, if at the end of the month they are at 98 cars they will practically give you the car to make the sale.
Posted on 2/26/15 at 12:42 am to TbirdSpur2010
Exactly, if I'm shopping for a car I'm doing my homework.
Posted on 2/26/15 at 12:53 am to HeavyCore
quote:
Read this recently, thought I'd share. quote: I work as an internet sales specialist for a chain of car dealerships, and if the average person knew how easy it is to get the cheapest possible price on a new car, I wouldn't have a job. Literally all you have to do is start a bidding war between two dealerships. Submit inquiries online to both of them, and explicitly tell them that you're shopping. Any time one of them comes at you with a deal, just present that number to the other one. They're going to keep trying to beat each other until they financially can't anymore, and that's when you have your cheapest price. The real kicker to this is that dealers trade vehicles between them all the time, and the market isn't as saturated in new cars as you may think. If you're looking for something very specific, and not super common, there's a very good chance that they're trying to sell you the same car. No car dealership is going to walk away from a sale. Unless you're undercutting their margins to a point where a sale is literally impossible, they're going to find a way to do it. Between service and repeat sales, a customer is worth more than net profits on an individual vehicle, so most will part with a car, even if it means turning no profit or actually losing some money. Dealerships make money on the sale of the car, but they also make backend money for selling a certain number of cars. Lets say 100 cars a month get's them 50k in back end money, if at the end of the month they are at 98 cars they will practically give you the car to make the sale.
This 100%.
It's really incredibly easy and not at all as big of an ordeal as a lot of the twats on this board make it out to be, getting a good deal.
Also, OP, back to your original point... There is ZERO loyalty in the car business from the consumer to the salesperson. None. Nada.
I can tell you of the dozens of times I'd be working a deal and the customer would say, "we buy all of our cars from mr. X over at X dealership, have been doing so for years". Those were fun, because then you get to find out the price of that loyalty. Often we'd lose our arse on the front to make the point and snatch a unit from a cross town competitor.
Generations of we "like" this particular salesperson could be reversed over a few hundred bucks.
Posted on 2/26/15 at 1:04 am to TigerOnTheMountain
I appreciate any feedback guys.
I do want to clear a point. I understand the 'average' American that buys "domestic made" vehicles. That statement is so outdated and incorrect. Ford may be a company 'based in usa', but they (like the rest) out source manufacturing and anything else to save a $. So the guys on here who own an 'American' vehicle, go look at your vin sticker and tell me where your truck was assembled, and look up the numbers of usa employees by the big 3, get ready to be shocked on how unAmerican they are (if you enjoy nascar, watch the clip about the argument of allowing Toyota to join). Btw, I own a silverado, its not assembled and most parts are not American, just like my F-150 I had before.
I do want to clear a point. I understand the 'average' American that buys "domestic made" vehicles. That statement is so outdated and incorrect. Ford may be a company 'based in usa', but they (like the rest) out source manufacturing and anything else to save a $. So the guys on here who own an 'American' vehicle, go look at your vin sticker and tell me where your truck was assembled, and look up the numbers of usa employees by the big 3, get ready to be shocked on how unAmerican they are (if you enjoy nascar, watch the clip about the argument of allowing Toyota to join). Btw, I own a silverado, its not assembled and most parts are not American, just like my F-150 I had before.
Posted on 2/26/15 at 1:05 am to CoachRobertson
My Dad, was the best salesman I have ever seen. He had a way that made people want to do business with him.
He had his own used car dealership, but he really tried to deal honestly with people, if he wasn't sure about a car, he would say," well, it's a beautiful car, but I don't know much about it". Then he might have a car that was a local trade in, that he knew the owners, he would be willing to vouch for that one. The whole time though he would be keeping things light and joking around. No pressure.
I guess really, he was selling his personality, more than he was ever selling cars, and it damn sure worked.
He had his own used car dealership, but he really tried to deal honestly with people, if he wasn't sure about a car, he would say," well, it's a beautiful car, but I don't know much about it". Then he might have a car that was a local trade in, that he knew the owners, he would be willing to vouch for that one. The whole time though he would be keeping things light and joking around. No pressure.
I guess really, he was selling his personality, more than he was ever selling cars, and it damn sure worked.
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