Addium???

That article reads like a paid advert and any searches about the drug turn up similar sounding articles. I checked out a couple of the Amazon reviewers, and they only have one review, for Addium of course.

I don't know anything about the supplement itself, but a quick search shows it contains Huperzine A, which was/is being studied for Alzheimer's disease. You mention DMAE and acetylcholine. Well, Huperzine A is an AChE inhibitor that crosses the BBB. In theory, it would have an activity profile similar to donepezil (Aricept) that is the standard for Alzheimer's therapy. However, I cannot attest to effective dosing, how much the supplement provides, bioavailability, or metabolism. "If" it works, the effects will not be immediate like other stimulant based drugs. It will take weeks to months to see a full effect.