TV / Movies / Commercials: Great Ideas, Bad Execution (Potential Spoilers)

On the top of my head I have to go with the current run of Rob Lowe commercials. I enjoyed the first one or two, seems like a good idea for a commercial.. but it got old and unfunny fast. Not sure if they made them all at once or they decided to quickly make a few extra ones and put them out but I haven't cared much for any of them besides the first couple.

Also the show Wilfred. I remember hearing about the premise of the show. Everyone sees a dog except this one guy who sees a person in a dog costume. Great idea I think but it just did not go in the direction I thought it would. Overall I do enjoy the show but I was disappointed when it got into the whole "does Wilfred even exist" line they did at the turn of the seasons really got me out of the show.