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Getting your product into local stores
Posted on 9/19/14 at 9:21 am
Posted on 9/19/14 at 9:21 am
was the cut different from store to store? How did you work that?
3
Posted on 9/19/14 at 9:24 am to mpar98
What kind of product? Food?
Posted on 9/19/14 at 9:30 am to wickowick
just in general...would that matter? or is it just a negotiated percent?
Posted on 9/19/14 at 1:17 pm to mpar98
Kind of product matters quite a bit. Groceries are merchandised quite differently than gifts, or car parts.
Posted on 9/19/14 at 1:22 pm to mpar98
quote:
would that matter?
Yes, a lot...
Softlines usually have a markup of greater than 50% whereas hardlines may only be in the 10-20% range.
If its a food product, I have no clue what typical margins would be on something like that.
Posted on 9/19/14 at 9:30 pm to mpar98
If your selling a durable good you should have a consistent dealer price that you use for everyone. You could possibly play with that depending on how much volume the store buys though.
Posted on 9/21/14 at 5:22 pm to mpar98
Usually you need to buy your way in. Pay slotting fees, better discount, and/or local advertisement that creates demand. For example, can you afford to advertise in the local chain’s flyer / circular? Having a superior / unique product helps. The chain’s buyer needs a reason to support recommending your product over another.
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