Kickstarter for $10 potato salad raises $10,000

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In the annals of crowdfunding history, this description for a new Kickstarter project may go down as one of the most beautifully simple ever conceived: "I'm making potato salad. Basically I'm just making potato salad. I haven't decided what kind yet."

THE INTERNET SWOONED

The internet swooned. The project has raised more than $10,000 since July 3rd, when Zack Brown posted it with a goal of $10. At time of writing, there was a healthy 25 days left to go in the funding period.

Brown has been rapidly, hilariously adding stretch goals to keep pace with the donations. The simple goals — trying two different recipes after reaching $100, throwing a pizza party at $75 — have taken a turn for the delirious: Brown has now promised to live-stream the potato salad's creation ($1,000) and rent out a venue to invite backers to the party ($3,000). The $3 reward, a bite of the potato salad, will present geographic conundrums that Brown must resolve.

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