UK drinking game "Neknominate" causing moral panic.

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The game is called "neknominate" or "neck nominate" or "neck and nominate" (all GREAT names) and these are the rules: you drink a shite ton of alcohol on camera and then challenge ("nominate") your friends to do the same. The game, which supposedly originated in Australia (of course), was at one point a bit more strict: you were supposed to chug a pint of beer and then name two or three friends who had to complete the same task within 24 hours. Those people would nominate more people, and on and on.

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At this point — as you can see in the video above — people just film themselves doing stupid shite, like drinking an entire handle of vodka before riding a dirt bike off a ramp or pounding beers before jumping off a bridge. Neknominate, once a game of some sort, has folded in on itself. Now it's just another excuse for people to be asses on the internet.

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The British tabloid The Mirror claims that five people have died playing neknominate, with the latest being a 20-year-old named Bradley Eames, who is said to have died after drinking two pints of gin in under two minutes. CNN recently did a story on the game under the headline "Viral drinking games kills 4 people."

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