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Pretty good analysis of terrestrial radio
Posted on 6/29/13 at 5:41 am
Posted on 6/29/13 at 5:41 am
by some guy named Bob Lefsetz
LINK
7. Most people under age twenty have never experienced good radio. So when baby boomers and Gen X’ers start waxing rhapsodically about their old time favorites, wanting them to come back, it’s the equivalent of wishing that music videos would come back to MTV. Music videos are now an on demand item. No one is going to sit and wait for their favorite. And this is the same challenge facing all radio outlets, from terrestrial to satellite to Pandora to… They’re all based on an old model. Which is you’ll sit through what you don’t like to hear what you do, paying for the experience, whether with cash or by listening to ads. At this point, ads on Pandora are limited. But it’s the ads that will kill terrestrial…
Never forget Sirius XM’s music channels are commercial-free. The public hates commercials, despite all the b.s. propagated by advertisers. The absence of commercials is satellite’s number one selling point.
17. Look at trends. Ten years ago the major labels said no record ever broke on the Internet. Look at PSY’s “Gangnam Style”! Radio is dying and YouTube and other alternatives are growing.
18. If you want to gain the most eyeballs, you must be controversial, tweet-worthy. If I can listen to your station and have no opinion, not hate or love your deejays or hate or love your music, if you give me nothing to talk about other than the same damn thing, then I’m not gonna talk about it, I’m not gonna bring new people in, you’re going to be living in an echo chamber.
LINK
7. Most people under age twenty have never experienced good radio. So when baby boomers and Gen X’ers start waxing rhapsodically about their old time favorites, wanting them to come back, it’s the equivalent of wishing that music videos would come back to MTV. Music videos are now an on demand item. No one is going to sit and wait for their favorite. And this is the same challenge facing all radio outlets, from terrestrial to satellite to Pandora to… They’re all based on an old model. Which is you’ll sit through what you don’t like to hear what you do, paying for the experience, whether with cash or by listening to ads. At this point, ads on Pandora are limited. But it’s the ads that will kill terrestrial…
Never forget Sirius XM’s music channels are commercial-free. The public hates commercials, despite all the b.s. propagated by advertisers. The absence of commercials is satellite’s number one selling point.
17. Look at trends. Ten years ago the major labels said no record ever broke on the Internet. Look at PSY’s “Gangnam Style”! Radio is dying and YouTube and other alternatives are growing.
18. If you want to gain the most eyeballs, you must be controversial, tweet-worthy. If I can listen to your station and have no opinion, not hate or love your deejays or hate or love your music, if you give me nothing to talk about other than the same damn thing, then I’m not gonna talk about it, I’m not gonna bring new people in, you’re going to be living in an echo chamber.
3
Posted on 6/29/13 at 9:40 am to TommyCheeseballs
Very true. It's all a 'me me me now now now' world
Posted on 6/29/13 at 12:39 pm to TommyCheeseballs
quote:
8. Insiders believe that there’s no revolution in terrestrial radio because the owners know it’s headed into the dumper. They’re just milking it for all they can before it falls off a cliff. So if you’re waiting for format innovation and fewer commercials…you’ll be waiting forever.
Posted on 6/29/13 at 1:04 pm to TommyCheeseballs
pretty spot on
except this:
yeah ok
except this:
quote:
13. Pop/Top Forty has more innovative music than alternative and active rock. Because the largest rewards are in pop/Top Forty, the best people gravitate there. I know you hate this, but it’s true.
yeah ok This post was edited on 6/29/13 at 1:08 pm
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