Started By
Message

re: What do you feel is a reasonable profit for a dealership to make

Posted on 1/30/17 at 11:16 pm to
Posted by bleeng
The Woodlands
Member since Apr 2013
4065 posts
Posted on 1/30/17 at 11:16 pm to
Grocery stores run at 3%.
Posted by EA6B
TX
Member since Dec 2012
14754 posts
Posted on 1/30/17 at 11:17 pm to
quote:

Their entire business premise is to rip off the person they buy from as much as they can and then to rip off the person they sell to as much as possible


Customers have free will, they were never forced to sell their car to the dealer or buy a car from the dealer, no one was ripped off. Every business on earth operates on the principle of obtaining their merchandise for the lowest cost possible then maximizing the profit on that same merchandise.
Posted by cajuncarguy
On the road...Again!
Member since Jun 2013
3135 posts
Posted on 1/30/17 at 11:34 pm to
quote:

My dad had dealerships all throughout my youth
quote:

The dealerships profit is built in
quote:

The money you are getting off the car, is out the salesmans commission
quote:

New vehicles are normally set at a certain amount per vehicle garuntee for the dealership




I have been a consultant to new car dealerships since 1988. I can promise you that what you have stated is not true. Also use spell check.
Posted by skinny domino
sebr
Member since Feb 2007
14330 posts
Posted on 1/31/17 at 2:16 am to
quote:

You guys bought a timeshare? Well, yeah. Yeah. How can you all be so gullible? No, no, no, no. No, this is different, Frank. This is different. Tell him. This a-hole tried to sell us one week. We took the prick for three."
Posted by KG6
Member since Aug 2009
10920 posts
Posted on 1/31/17 at 5:36 am to
quote:

frick that. That's one-off engineered product margins.

For just passing a vehicle through inventory, like 3% is good.


What? They couldn't pay their inventory taxes off of 3% margins. Obviously work in a different industry, but we are cutting it close at 50% margins once you fully burden the income. They can make whatever they can and I'm happy with that.

I don't get mad at a dealership if they don't offer me the deal I think I can get. They may have a different structure that doesn't allow them to discount without losing money. I just go somewhere else and see if I can do better. If I can get it better, its that dealership that has to worry about staying afloat with a shitty structure. They could sell it for above MSRP to other people for all I care. Up to you to be responsible with your money.
Posted by KG6
Member since Aug 2009
10920 posts
Posted on 1/31/17 at 5:47 am to
quote:

Grocery stores run at 3%.


Are we talking 3% profit, or 3% margins? Totally different concept. And an extremely high volume "product" is not going to have the same rules.

From my understanding with cars, dealers pretty much always have ~3% built in with dealer hold back depending on the make. I just don't think a lot is going to make a killing selling everything at invoice price (although I expect to get it, that's part of the shopping experience...I want it, they don't want to give it). Now profit for the dealership is different as it is tied into used cars, service, and parts. At that pointo, I think the total markup for the dealership has to be in that 25-30% range to survive. Start paying 25-50 people 50k a year and pay off a huge facility. You need those markups fast.

Posted by skrayper
21-0 Asterisk Drive
Member since Nov 2012
30871 posts
Posted on 1/31/17 at 7:42 am to
Profit after all of their own costs are factored in, or simple profit (X% over what they paid for said vehicle)?
Posted by TSLG
Member since Mar 2014
6724 posts
Posted on 1/31/17 at 7:57 am to
quote:

but no dealer owner as ever said we want to make our money via service tickets.


You've obviously never been higher than a grunt in this business. The back is making a killing at a solid dealership.
Posted by shotcaller1
Member since Oct 2014
7501 posts
Posted on 1/31/17 at 7:59 am to
And the govt gets what they pay for too. Private sector is the way to go
Posted by ThatMakesSense
Fort Lauderdale
Member since Aug 2015
14792 posts
Posted on 1/31/17 at 8:03 am to
Interesting question.

I was at a dealership yesterday evening, looking at a used truck..the get go was interesting..on their website truck was listed at 30,887..first salescokehead tells me its 31,887..I stop him and show him THEIR website with the 30,887 price..he says he was mistaken.

Get into negotiating the price, he says they can knock a couple hundred off, and he'll 'go to work for me'..comes back at 30,387. I proceed to laugh while I walk out as the sales manager chases me down.

Posted by bmy
Nashville
Member since Oct 2007
48203 posts
Posted on 1/31/17 at 8:09 am to
quote:



Customers have free will, they were never forced to sell their car to the dealer or buy a car from the dealer, no one was ripped off. Every business on earth operates on the principle of obtaining their merchandise for the lowest cost possible then maximizing the profit on that same merchandise


It's a private sector "industry" created by regulations
This post was edited on 1/31/17 at 8:14 am
Posted by VABuckeye
Naples, FL
Member since Dec 2007
35521 posts
Posted on 1/31/17 at 8:27 am to
L-O-fricking-L at people who complain that entry level jobs don't pay enough and then claim that companies should operate on a 3% margin. fricking idiots.
Posted by Tear It Up
The Deadening
Member since May 2005
13479 posts
Posted on 1/31/17 at 8:39 am to
Dealerships have low profit margins on new vehicle sales. Annual sales volume checks from the manufacturer (for selling $X amount in dealer net, you get X% of dealer net) is where they end up making money, and this money isn't passed onto the salesmen.
Posted by Tiger Prawn
Member since Dec 2016
21881 posts
Posted on 1/31/17 at 8:46 am to
quote:

Service dept makes bank

quote:

Not from new cars

New cars need oil changes and basic maintenance too, and the dealers make nice margins on those services. And someone buying a brand new car is more likely to want to bring that brand new car to the dealership for those service intervals than the small mechanic shop down the street, at least while the car is still relatively new.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119101 posts
Posted on 1/31/17 at 8:48 am to
On a new car about $500 over true dealer cost. Used cars are hard to determine because you don't know what the dealership paid for it.
first pageprev pagePage 3 of 3Next pagelast page
refresh

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on Twitter, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookTwitterInstagram