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The 2018 F-Series Super Duty Limited is Ford's first $100,000 pickup

Posted on 9/28/17 at 10:07 am
Posted by RedRifle
Austin/NO
Member since Dec 2013
8328 posts
Posted on 9/28/17 at 10:07 am
OT baw-llers only.

LINK







quote:

Ford Super Duty marketing manager Brian Rathsburg said a typical target customer is someone who tows a $250,000 horse trailer with million-dollar horses on board, or a six-figure boat, and is looking for a truck to match.

Posted by tom
Baton Rouge
Member since Jun 2007
8157 posts
Posted on 9/28/17 at 10:08 am to
That is the ugliest truck I've seen in a long time.
Posted by 50_Tiger
Dallas TX
Member since Jan 2016
40102 posts
Posted on 9/28/17 at 10:09 am to
Exactly how is this 100k?
Posted by The Dudes Rug
Member since Nov 2004
13860 posts
Posted on 9/28/17 at 10:09 am to
Posted by Steauxn
Philadelphia, PA
Member since Dec 2007
19277 posts
Posted on 9/28/17 at 10:09 am to
minus the dually, that truck is badass
Posted by onelochevy
Slidell, LA
Member since Jan 2011
16534 posts
Posted on 9/28/17 at 10:10 am to
That's a decent beater truck to drive back and forth to the plant every day
Posted by chRxis
None of your fricking business
Member since Feb 2008
23606 posts
Posted on 9/28/17 at 10:10 am to
yeah, but how small does your dick have to be though?
Posted by FishinTygah84
LA
Member since Dec 2013
1976 posts
Posted on 9/28/17 at 10:11 am to
That thing would pull my 50" Toro ZTR like a boss
Posted by LSUvegasbombed
Red Stick
Member since Sep 2013
15464 posts
Posted on 9/28/17 at 10:11 am to
why one earth are trucks this expensive??
Posted by DownshiftAndFloorIt
Here
Member since Jan 2011
66763 posts
Posted on 9/28/17 at 10:11 am to
Taking notes from yeti I see.

Use the price to present the illusion that your product is the elite product on the market. Whether or not it's actually worth what you ask is irrelevant, what matters is that everyone knows what you drive costs twice as much as what they drive. Market it to the $30k/year millionair outdoor baws and you'll sell more than you can build.
This post was edited on 9/28/17 at 10:13 am
Posted by slackster
Houston
Member since Mar 2009
84896 posts
Posted on 9/28/17 at 10:13 am to
Wish it wasn't a dually. I can't fit two of those in the driveway of my McMansion.
Posted by 50_Tiger
Dallas TX
Member since Jan 2016
40102 posts
Posted on 9/28/17 at 10:14 am to
Rather this:




And pocket 20k
Posted by LSUperior
Member since Aug 2009
1237 posts
Posted on 9/28/17 at 10:14 am to
Posted by Tiger Prawn
Member since Dec 2016
21901 posts
Posted on 9/28/17 at 10:15 am to
For $100K you'd think they could at least include the truck nuts from the factory
Posted by KingRanch
The Ranch
Member since Mar 2012
61605 posts
Posted on 9/28/17 at 10:17 am to
I'll take the paupers king ranch model. Thanks.
Posted by Lefty Diego
West of the Pecos
Member since Aug 2009
701 posts
Posted on 9/28/17 at 10:19 am to
Dick size has nothing to do with it. See the target audience. If you have a payload like that. This is the type of tow vehicle to do it. Now if you don't use it as a tow vehicle then....

I know some ranchers that drive Ford Platinums with a flat bed. I see trucks like this when there are rodeos and competitions in my part of the world.
This post was edited on 9/28/17 at 10:22 am
Posted by Jimbeaux
Member since Sep 2003
20117 posts
Posted on 9/28/17 at 10:19 am to
Might as well charge $350,000.

I don't know what marketing people call it, but isn't this an example of making the highest priced item seem so much more expensive than the "second best" item so that people will feel like they got a great deal on an "almost top of the line truck" for ONLY $78,000!
Posted by slackster
Houston
Member since Mar 2009
84896 posts
Posted on 9/28/17 at 10:20 am to
quote:

Rather this:

And pocket 20k



But how are you going to tow your jet boat?
Posted by el Gaucho
He/They
Member since Dec 2010
53007 posts
Posted on 9/28/17 at 10:22 am to
I already got mine like 3 months ago. Yalls boats must not be that nice if they make you wait til they roll it out to the dealership
Posted by OysterPoBoy
City of St. George
Member since Jul 2013
35153 posts
Posted on 9/28/17 at 10:22 am to
I'm sure you can talk them down to $97,500.
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