"Set Aunt Jemima Free" seeks to Free her from grocery store shelf slavery

B. Smith's Husband is launching a petition demanding the Aunt Jemima brand change its name

The end is near for Aunt Jemima syrup???



B. Smith & Dan Gasby



When a young black woman the couple was watching put a box of Aunt Jemima pancake mix into her basket, Smith—an actress, restaurateur, chef and among the most elegant black women of her generation—was disturbed. So she approached the young lady. “I just want to ask you something,” Smith said. “You just bought this product—do you know what it stands for?” The woman replied that Aunt Jemima was “a product that stands for us being blacks.”

“My wife was shocked,” said Gasby, still recalling the event clearly. “And from that day on, we said to ourselves that we’d try to make a difference.”