Russia’s Defense Ministry is using reindeer photos to send messages to the world

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A first glance, the Russian military’s latest promotional photos are hard to take seriously: Released on Jan. 24, handout images of infantry drills in Russia’s Murmansk Oblast region feature troops bundled in all-white, toting white guns and cozying up to local fauna, including huskies and reindeer. The exercises pictured do not make clear what kind of modern military conflict would require a sturdy reindeer. This theatrical posturing is nothing new for the Russian military, which performed a similar exercise in the Murmansk region just about a year ago. But it’s not to be taken lightly.

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Russia has used reindeer in combat before, particularly during World War II, where they were used as pack animals and helped the Russian military move supplies and people across terrain that wasn’t suitable for mechanized transports. There are even memorials in Russia to the reindeer who have served. These handout photos, silly as they seem, carry a clear message from Russia. The reindeer and wooden sleighs might be hokey, but at least they’re local—a little reminder about who knows the chilly Arctic best.

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