Pokémon Go

There's been a slight dip in recent weeks, but after all the Oscar buzz dies down, all the kids will get back into it.

Yeah they tried to get paid by users vs ads

Got to greedy

Not sure what the end game or goal was

TL;DR: App functionality being removed made it impossible to track a specific Pokemon, even if it was nearby.

Long Winded Version:
First couple of weeks were awesome cause you could track specific Pokemon, either in-app or by third party trackers.

They banned all third party apps a week or so after everyone lost the ability to track Pokemon in-app as their servers could not handle all of the traffic.

So basically, after a month or so, you could wander around aimlessly hoping to find whatever random Pokemon would show up. Typically, some rare Pokemon would spawn in the same area, but the only way to know that was on forums from the crazies who hung out at Pokestops and lures all day.

In Atlanta, there were specific parks and shopping centers for the first few weeks that were absolutely packed. All started dying down around the month mark.

They lost nearly 30M weekly users in about two months.