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Started By
Message
Payless fools influencers with a fake store
Posted on 11/29/18 at 1:25 pm
Posted on 11/29/18 at 1:25 pm
LINK
video link 47 seconds
quote:
Who would be willing to pay upward of $500 for Payless shoes?
Hoodwinked social media influencers, that's who.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited influencers to the grand opening. The store was stocked with Payless shoes in disguise.
quote:
"I would pay $400 or $500," a woman says in a TV ad, holding a pair of $19.99 sneakers. Another shopper calls the Payless shoes "elegant and sophisticated."
quote:
About 80 influencers attended over two nights, according to Payless. They shelled out a total of $3,000. One shopper spent $640 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.
video link 47 seconds
12
Posted on 11/29/18 at 1:29 pm to East Coast Band
I'm going to go out and buy a pair of Payless shoes just for this. What an awesome move. Also most Instagram influencers are so full of shite 
ETA: Not a good week for thots between this and the Thot Audit.
ETA: Not a good week for thots between this and the Thot Audit.
This post was edited on 11/29/18 at 1:30 pm
Posted on 11/29/18 at 1:29 pm to East Coast Band
So Payless has been playing the long game this whole time
Posted on 11/29/18 at 1:30 pm to East Coast Band
Yeti has been pulling this stunt for years.
Posted on 11/29/18 at 1:31 pm to East Coast Band
The children in Asia almost had hope their wages were going to increase.
Posted on 11/29/18 at 1:32 pm to East Coast Band
Just want to give you a shoutout for multiple links, and quotes. Solid OP.
Posted on 11/29/18 at 1:33 pm to East Coast Band
Posted on 11/29/18 at 1:34 pm to East Coast Band
I really wish they would have kept the money. It's not like people paying more just to shop in a certain environment is unprecedented.
Posted on 11/29/18 at 1:35 pm to East Coast Band
hilarious
like this idea by them
like this idea by them
Posted on 11/29/18 at 1:38 pm to East Coast Band
That's why I always laugh at the people who try to say they only buy (insert overpriced well known brand) because of the "quality". Just be honest, you bought it because of the status symbol of the brand. That's completely OK! Just don't try to sell me on some "quality" bullshite
I have a mont blanc pen I received as a gift. It writes essentially no better than a $.10 pilot pen. However, the ONLY reason I will wear in my shirt pocket is because of the "starcap" logo. It's a status symbol. Not a functional piece
I have a mont blanc pen I received as a gift. It writes essentially no better than a $.10 pilot pen. However, the ONLY reason I will wear in my shirt pocket is because of the "starcap" logo. It's a status symbol. Not a functional piece
Posted on 11/29/18 at 1:43 pm to East Coast Band
Posted on 11/29/18 at 2:01 pm to East Coast Band
You can do the exact same thing with everything...high end art is basically nothing but "influencer" driven. It works because humans are evolved to seek status.
Posted on 11/29/18 at 2:05 pm to East Coast Band
More proof that people are willing to pay for a label or brand name over quality.
Posted on 11/29/18 at 2:06 pm to cwill
quote:
You can do the exact same thing with everything...high end art is basically nothing but "influencer" driven. It works because humans are evolved to seek status.
I really want to try to do this with art. Seems like it's the best product to swindle people with.
Posted on 11/29/18 at 2:15 pm to upgrayedd
Just write "Picasso" in the corner of your kids 1st grade scribbling...someone will be fooled.
It's easy with Wine, too. No one actually knows wtf they're talking about with wine - it tastes good based on the label and how much they paid.
It's easy with Wine, too. No one actually knows wtf they're talking about with wine - it tastes good based on the label and how much they paid.
Posted on 11/29/18 at 2:45 pm to upgrayedd
quote:
I really want to try to do this with art. Seems like it's the best product to swindle people with.
Wasn't there a story a few years back about a guy who was pissed that the "masterpiece" he bought was actually painted by the seller's 2-year-old son...or something like that?
Posted on 11/29/18 at 2:55 pm to cwill
quote:
It's easy with Wine, too. No one actually knows wtf they're talking about with wine - it tastes good based on the label and how much they paid.
Some wine snobs will probably lose their shite, but it's absolutely true.
In fact, the article in the OP even mentions it.
quote:
A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.
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