How big a blunder was it for Coleman / Igloo not to invent the Yeti style cooler?

How much profit does Yeti make? That's how big the blunder was.

Not a blunder as I don't need a $400 ice chest/hillbilly status symbol that keeps ice for a week.

Do we know if Igloo or Coleman are even doing worse than Yeti? Most people I know are more likely to purchase those products than spending $$$$.

I have an igloo that out performs a yeti.

are people not buying coleman/igloo coolers any more? maybe their biggest mistake is not including a sticker in with their cooler and selling shirts and hats.

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The biggest blunder is that they didn't realize people would pay a shitload of money for a cooler, and advertise it for them..free of charge, on the back of their trucks

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Ahh yes, your needs represent the entire cooler market needs.

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I find it funny that this board is obsessed with talking about how rich they are but also obsessed with talking about $300 as an obscene amount of money.

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They missed a new market.

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I'm not sure people would have paid $400 for an existing brand due to perception. Part of Yeti's success is the perception that they are high quality because they only make expensive ones.

Here's an analogy, you can spend the same amount on a Ford supercar as Lamborghini or Ferrari. And they may have the same horsepower and top speed, etc.

But the perception is that the Lambo and Ferrari are higher quality and more expensive. And the reason is that there's no such thing as a Ferrari Focus.