I have no idea whether c on z is a true Heat fan or just a star fricker. However, I do know that about 90% of the "Heat fans" I actually talk to in real life just jumped on the wagon three years ago. They're fricking insufferable when they talk about "we" . . . "our" . . . etc.
Good news? I made $1000 bet in a local bar with two young douche bag LeBron cocksmokers that the series would go to 7 games (they claimed it wouldn't go past five; asked if I even watched the NBA, etc). Don't know if I'll actually collect, but they're never going to hear the end of it.