Jester LSU Fan Baton Rouge Member since Feb 2006 17507 posts
re: Charlotte ad pushes team to bring back "Hornets" nickname(Posted by Jester on 3/5/13 at 12:26 pm to 42)
quote: Too bad the NBA owns all that stuff. Tom has some influence and a stake, but the NBA handles branding.
It would be extremely shitty of the NBA to allow them to just rebrand like that. I honestly don't see Stern going for it. It would cause harm to Benson's financial interest by creating market confusion. If it happens, it won't happen for a few years.
Maybe wait a year to avoid confusion, but most fans will know what is up immediately. Hornets means something to Charlotte (a nickname from the Revolutionary War) and my understanding is that they have never really liked the Bobcats name.
New Orleans got to pick a new name and Charlotte gets the old one back. It is nice to see something that is actually a win-win.
In general I think it is better for teams to just re-brand when they move, especially if the original name had some kind of special meaning for the first location.