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The electric guitar is in decline?

Posted on 7/5/17 at 9:21 am
Posted by Loubacca
sittin on the dock of the bay
Member since Feb 2005
4019 posts
Posted on 7/5/17 at 9:21 am
What do you guys think? I had no idea these two guitar makers were struggling so much.

LINK
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
89528 posts
Posted on 7/5/17 at 9:27 am to
As a definitive instrument only in Blues, Rock and, maybe, Bro Country - it isn't difficult to understand the walk back.

Fender is pretty heavily into electrics, but both companies have other instrument lines under their umbrella, including percussion, acoustic guitars, etc. Plus the prices charged for American-made instruments are obscene. I'm glad to have the option, but competition from foreign makes have to be hurting Fender and Gibson's domestic brands. Of course, Fender and Gibson probably import more guitars from Asia and Mexico under their own brands and subsidiaries than all other brands combined.

Maybe Rock and Roll IS dying, if the electric guitar is.
Posted by monsterballads
Make LSU Great Again
Member since Jun 2013
29266 posts
Posted on 7/5/17 at 10:19 am to
Posted by Lou Pai
Member since Dec 2014
28117 posts
Posted on 7/5/17 at 10:21 am to
Video games and douches going to festivals to watch self indulgent laptop clickers press play. Sad! But hopefully we see a resurgence.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
141926 posts
Posted on 7/5/17 at 10:29 am to
The slow death of the electric guitar (Washington Post)
quote:

In the past decade, electric guitar sales have plummeted, from about 1.5 million sold annually to just over 1 million. The two biggest companies, Gibson and Fender, are in debt, and a third, PRS Guitars, had to cut staff and expand production of cheaper guitars. In April, Moody’s downgraded Guitar Center, the largest chain retailer, as it faces $1.6 billion in debt. And at Sweetwater.com, the online retailer, a brand-new, interest-free Fender can be had for as little as $8 a month.

What worries Gruhn is not simply that profits are down. That happens in business. He’s concerned by the “why” behind the sales decline. When he opened his store 46 years ago, everyone wanted to be a guitar god, inspired by the men who roamed the concert stage, including Clapton, Jeff Beck, Jimi Hendrix, Carlos Santana and Jimmy Page. Now those boomers are retiring, downsizing and adjusting to fixed incomes. They’re looking to shed, not add to, their collections, and the younger generation isn’t stepping in to replace them.
Posted by CocoLoco
Member since Jan 2012
29108 posts
Posted on 7/5/17 at 10:56 am to
Sad. Even at my age playing guitar was cool growing up and I'm 27


Now they want to play laptops
Posted by 19
Flux Capacitor, Fluxing
Member since Nov 2007
33189 posts
Posted on 7/5/17 at 10:57 am to
Because new Gibsons and Fenders are shite...and the smart money buys them 20+ years older for the quality.

I mean, DUh.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
141926 posts
Posted on 7/5/17 at 11:54 am to
quote:

Even at my age playing guitar was cool growing up and I'm 27
GFY Grampa
quote:

Now they want to play laptops
Which I actually understand. If I wanted attention and chicks to notice me would I take months if not years to learn guitar, or use a software program on a computer?

Also a laptop is a solo "instrument", you don't need other players like an electric guitar does
Posted by Ham Solo
Member since Apr 2015
7729 posts
Posted on 7/5/17 at 12:12 pm to
This stuff is cyclical. All it will take is one young guitar god and laptops won't be the coolest thing going anymore.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
141926 posts
Posted on 7/5/17 at 12:16 pm to
quote:

This stuff is cyclical
I've been waiting for the trombone to come back ever since Glenn Miller went down
Posted by 225bred
COYS
Member since Jun 2011
20386 posts
Posted on 7/5/17 at 1:31 pm to
quote:

Video games and douches going to festivals to watch self indulgent laptop clickers press play. Sad! But hopefully we see a resurgence.



This sums it up in a nutshell.

Kids these days have so much available for them to do other than learn guitar and get through the tedious, difficult beginning stages. The activities/items competing for their time/interest is just too much.
Posted by Pettifogger
Capitol Hill Autonomous Zone
Member since Feb 2012
79207 posts
Posted on 7/5/17 at 2:22 pm to
quote:

I've been waiting for the trombone to come back ever since Glenn Miller went down



I have no doubt that if you start walking around with a trombone in a place like Brooklyn people will think you're a genius ahead of your time.

Millennials will eventually decide that cigar box guitars are where it's at.
Posted by LSU alum wannabe
Katy, TX
Member since Jan 2004
26995 posts
Posted on 7/5/17 at 3:53 pm to
Guitars, especially electric, never go bad? Could have something to do with now 2 decades of Internet. Craigslist, reverb, guitar center online used sales. I can't understand how somebody would pay $599 for a new MIM strat? Buy one online for $300 used.

Gibson is even worse. Pay a TON for o real Gibson or buy an epiphone that may suck.

Moving plants to China hurt them as well. The same dude who walks out of the epiphone factory walks right into a knock off factory.
Posted by FearlessFreep
Baja Alabama
Member since Nov 2009
17295 posts
Posted on 7/5/17 at 4:54 pm to
Big part of it is demographics.

Rock and roll and modern country are the primary genres using the electric guitar, and they are almost exclusively the domain of non-Hispanic whites.

And they ain't makin' them as much as they used to.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
141926 posts
Posted on 7/5/17 at 5:23 pm to
quote:

Big part of it is demographics.

Rock and roll and modern country are the primary genres using the electric guitar, and they are almost exclusively the domain of non-Hispanic whites.

And they ain't makin' them as much as they used to.
That's not the reason

It's b/c the audience for rap is 75% white

40 years ago these people would have been listening to rock
Posted by TheFretShack
Member since Oct 2015
1238 posts
Posted on 7/5/17 at 6:50 pm to
The author used a few manufacturers (albeit large ones) and a few retail vendors to attempt to depict the overall health and forecast for the market. Where the author and the WP failed - and miserably IMHO - is it included no information, not even anecdotal, on the used guitar market. No mention whatsoever of the huge hit traditional retail (even with market shifts from brick and mortar to online storefronts) have taken by Craigslist, eBay, now Reverb, etc.

Nor the hit those few major manufacturers cited have taken due to pure market saturation on their part at all price points.

And even with all the manufacturers of clones, booteeks, Asian forgeries, etc., with which they compete, there is no question in my mind Fender and Gibson's biggest competitors are their own products, products that basically replicate the same things they have been making for decades, in an absolutely flooded used market.

The story reported none of that.

How many of you guys buy new and only new, and then buy only products spit out by the big three? See my point?

"In the past decade, electric guitar sales have plummeted, from about 1.5 million sold annually to just over 1 million." I'm actually surprised (pleasantly) it's in seven figures.

I'll agree there are a lack of iconic heroes to carry and pass the torch and that today's young people are being drawn to other instruments/means to make music. The rest of their story, meh, a very weak story line very poorly reported.




Posted by monsterballads
Make LSU Great Again
Member since Jun 2013
29266 posts
Posted on 7/5/17 at 7:17 pm to
this article is perfect for people who don't know anything about guitars
Posted by RantardoMontalbon
Member since May 2017
421 posts
Posted on 7/5/17 at 7:40 pm to
I've been trying off and on to purchase a Les Paul for about 10 years now but just can't pull the trigger. The price and craftsmanship lines don't cross correctly.

The Standard model starts around ~$2200 and just isn't worth that. Neither is their ~$5400 VOS series.

A luthier made my last two guitars. One was an exchange for a favor so it only cost parts, the other was a bit north of $1000 for full cost. They have no resale value but they are constructed out of beautiful woods and play fantastic.

To pick on Gibson a bit. This luthier has a CNC machine that still operates on Windows XP. A CNC machine takes 75 percent of the labor cost out of making a guitar by hand. Insert wood, press button, drink coffee, wait for roughed out body parts.

What's wrong with Gibson is their gimmicky marketing department. Don't sell me a brand - sell me a guitar. There is no need to have such diversity in models, features, and farkles.

Lastly, to paraphrase a friend who was employed by Gibson: 'One of their owners is high functioning retard with the business sense of a squirrel.'

If I had $1000 and wanted a player guitar I'd buy a a pointy headstock Charvel.

Still want a Les Paul though . . .



Posted by djsdawg
Member since Apr 2015
32873 posts
Posted on 7/5/17 at 9:19 pm to
This is the future of golf and cfb season tickets as well. Get ready.
Posted by JuiceTerry
Roond the Scheme
Member since Apr 2013
40868 posts
Posted on 7/5/17 at 9:58 pm to
quote:

I've been waiting for the trombone to come back ever since Glenn Miller went down
I thought you lived in or around NOLA. Troy Andrews ring a bell?
This post was edited on 7/5/17 at 10:00 pm
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