New day, new generation, fresh new beginnings. Change can be good. I'm looking forward to more.
But really it's not fresh new beginnings. That would be if they went out on limb a bit and actually had new characters instead of falling back on the safety net of name recognition of Kirk, Spock and crew.
I didn't dislike the movie (I only saw the first thus far). I really never gave it much thought after watching it.
But I would really love to see a really well done freshly made movie or series with new crew, new adventures, etc.
I feel the same way about a lot of the comic book reboots. Why tell the Spidey origin story all over again instead of moving on to quality storylines?