So, turns out BvS was not a total disaster for WB

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When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV. To get close to that mysterious end of the equation, Deadline is repeating our Most Valuable Blockbuster tournament, using data culled by seasoned and trusted sources.

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Batman V Superman did $330 million in domestic gross, with $447 million overseas and $95 million in China. These would have been lauded on most movies, but the film simply didn’t match expectations that came with the prospect of a collision between such iconic characters, at such a high production and marketing budget. The bottom line was that Warner Bros made a net profit of $105.7 million, and a respectable Cash on Cash Return of 1.18. But oh, what might have been…

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The film nonetheless grossed $325 million domestic and $420 million foreign for a perfectly respectable $745 million total on a $175 million production cost. Our experts peg the Participations, Residuals and Off-The-Tops at nearly $60 million, understandable given the marquee names and filmmaker. Still, Warner Bros came away with $158 million net profit and a Cash on Cash Return of 1.34. That is fine for a franchise launch, and the film did better than Marvel’s launch of Doctor Strange. As the architects of Warner Bros and DC’s superhero machine continue to hone the formula, there is encouraging evidence of a ravenous audience just waiting to be wowed.

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