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Posted on 7/16/16 at 12:59 pm to Roaad
The studio is predicting $44 mil. If the production and promotion costs are $254 mil. (and it makes 4x the opening weekend -which that may be a stretch for this one), it will have to make an additional $78 mil. overseas to break even. Unless home sales are off the charts, which I doubt.
It will make some money - just not what I bet they were banking on. Actually, I'll be willing to bet that the studio thought this thing would make ALOT MORE than that - not only in box office, but in potential merchandise (which I saw on clearance racks at Target before the movie even opened!). For a big reboot to a popular franchise, they expect a lot. The Spiderman reboots made over $700 mil. each and are toast now.
It will make some money - just not what I bet they were banking on. Actually, I'll be willing to bet that the studio thought this thing would make ALOT MORE than that - not only in box office, but in potential merchandise (which I saw on clearance racks at Target before the movie even opened!). For a big reboot to a popular franchise, they expect a lot. The Spiderman reboots made over $700 mil. each and are toast now.
This post was edited on 7/16/16 at 1:01 pm
Posted on 7/16/16 at 1:01 pm to Bham4Tide
Star Trek opens up next weekend, too, so that's not going to help its numbers.
Posted on 7/16/16 at 1:30 pm to Bham4Tide
quote:
The Spiderman reboots made over $700 mil. each and are toast now.
They also cost a hell of a lot more to make and market.
The production budget for AS1 was $230-$255 million and the marketing cost was $180-$190 million. The production budget for AS2 was initially set at $200 million, was rumored to balloon up to $293m, and the marketing was another $200m.
Depending on how they sold on DVD/bluray and what their theater split deal was like it's possible that they barely broke even or even lost money on those two movies.
It also didn't help that iteration of the franchise's lifespan when Andrew Garfield pissed off the head of Sony by blowing off a big company event he was supposed to be at w/the excuse of jet lag.
As for GB, if it breaks even or barely goes into the black Sony is franchise starved enough that I'd expect them to make another one.
This post was edited on 7/16/16 at 1:36 pm
Posted on 7/16/16 at 1:58 pm to FairhopeTider
quote:
Kind of sucks that the remake of a great franchise *may* get a sequel due to external factors. You'd like to think it would be pretty hard to not make your money back on such a universally known brand as Ghostbusters. That's why it was so stupid to do it the way they did
Exactly. You would have thought Sony would be smart enough to say, "let's make this project attractive no matter what, to everyone, regardless of any political leanings ", instead they take the cheap route and try to get interest based on social ideologies and not in the merit of the movie itself.
Not even kidding, this movie does not exist in the Ghostbusters universe to me. I know they're going to try and attach this movie on to the old ones, but I won't bite.
If they had really tried to put effort into the Ghostbusters rights, they wouldn't have had an all female cast imo, maybe it would have been a mixed or who knows, but not an a complete SNL female cast.
Actually a better all female cast, which was suggested by Boogie on YouTube was...or he suggested one, can't find it, but I'll make one.
Aubrey Plaza
Jane Lynch
Sarah Silverman
Tina Fey
Amy Poehler
Two former SNL women you say? Just watching 30 rock and parks and rec gives me good faith that Tina Fey and Amy Poehler can be serious and funny without breaking character and without resorting to slap stick comedy.
Posted on 7/16/16 at 2:28 pm to tiggerthetooth
If this only pulls 44 million opening weekend.
That is death for the studio given the amount of marketing this film was given.
It would go down as a huge disappointment.
That is death for the studio given the amount of marketing this film was given.
It would go down as a huge disappointment.
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