2016 Summer "Blockbuster" previews during Star Wars

I agree.

So tired of super hero movies

I agree with you.

Something I'm particularly perplexed about is why they're releasing Kung Fu Panda 3 in the middle of January. When has a movie of that franchise's caliber ever been released in January? It's shite month and people don't go to the movies aside from to see good movies in December again. That's just a sign to me that the film must be absolute garbage if they think that's a good idea.

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Something I'm particularly perplexed about is why they're releasing Kung Fu Panda 3 in the middle of January. When has a movie of that franchise's caliber ever been released in January? It's shite month and people don't go to the movies aside from to see good movies in December again. That's just a sign to me that the film must be absolute garbage if they think that's a good idea.

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Outside of TFA, it will have no competition at the box office. Studios are getting smarter about spreading out their movies rather than huddling them all up in a 10-12 week span where a bunch of $200 million productions are vying for dollars.

Besides the Lego Movie opened in February 2014 and grossed over $250 million domestically ($450ish million worldwide). The Spongebob movie this year was released this past February and did 160/320.

It's production budget was around $120 million and let's say it has a $80 million marketing budget. Each of its predecessors made over $600 million worldwide, but let's say this one only generates $500 million at the box office. Studios always get at least half of the box office cut, so that's $250 million against a $200 million investment. Not great, but then you also have to consider that it will do great with marketing partnerships (that adds in at least another $50 million), a video game or two (let's say $20 million or so), and then all of the other merchandise they will sell (Lowballing this I'll say they get $100 million in pure profit from merchandise). So a $50 million profit at the box office, but another $175 million or so from ancillary revenue sources.

So in short, money is why. Outside of the first 3 shreks and megamind, dreamworks isn't exactly known for the quality story of its movies anyways.

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Superman vs Batman looks horrible

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It really does

Yep, I really want to like this movie too.

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Outside of TFA, it will have no competition at the box office. Studios are getting smarter about spreading out their movies rather than huddling them all up in a 10-12 week span where a bunch of $200 million productions are vying for dollars.

Besides the Lego Movie opened in February 2014 and grossed over $250 million domestically ($450ish million worldwide). The Spongebob movie this year was released this past February and did 160/320.

It's production budget was around $120 million and let's say it has a $80 million marketing budget. Each of its predecessors made over $600 million worldwide, but let's say this one only generates $500 million at the box office. Studios always get at least half of the box office cut, so that's $250 million against a $200 million investment. Not great, but then you also have to consider that it will do great with marketing partnerships (that adds in at least another $50 million), a video game or two (let's say $20 million or so), and then all of the other merchandise they will sell (Lowballing this I'll say they get $100 million in pure profit from merchandise). So a $50 million profit at the box office, but another $175 million or so from ancillary revenue sources.

So in short, money is why. Outside of the first 3 shreks and megamind, dreamworks isn't exactly known for the quality story of its movies anyways.

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I have actually thought of another reason why they're doing it, and it's actually pretty brilliant when you think about it: Chinese New Year. That's their equivalent of Christmas. The Chinese love Kung Fu Panda, and Christmas movies do well here, so why not try it in China? That actually makes a lot of sense and may work.

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Zootopia had the best trailer.

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I was laughing my arse off when they had sloths working at DMV