Why did Shaquille O'Neal have a Reebok endorsement and not Nike as a rookie?

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Aside from the obvious, money, was there another rationale behind this?

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this isnt rocket science baw

Nike hates LSU

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Nike deals at some point in the 90's, but not Shaq. Aside from the obvious, money, was there another rationale behind this?

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dunno about the endorsements, however, he and daddy Dale and Jim Talbot made some big $$$$ off of real estate in the greater B R area, in fact some of the same places you normally trash on the OT.

For those that may have been too young to have seen these at the time, or simply missed them...it was a really good campaign.

LINK

LINK

Nike didn't offer him his own shoe. Reebok did.

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Nike didn't offer him his own shoe. Reebok did.

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Exactly.. Jordan was the only one with his own shoe and the would not commit to a signature shoe....probably worked out for everyone, big men do not sell shoes, and Shaq makes a ton liscensing the cheap shoes.... his deal with Reebok did not last long and he hated them just as much as Nike until a couple of years ago when he jumped on the retro train.

I believe Shaq, thanks to his dad's advice, also required that shoes with his name on it be more affordable. His dad always harped that most of his fans can't afford $100+ shoes, so he needs to sell shoes that they can afford.

I'm not sure if that was the case for his Reebok contract, but it was definitely the case later when he built his own brand.

I had Pumps and the Big Hurts! So awesome

Like I said, that was the case later when he built is own brand. I wasn't sure what the costs were when he was with Reebok.