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re: Under Armour has offered Kevin Durant a 10 year contract worth 265-285 million

Posted on 8/20/14 at 7:08 pm to
Posted by Patrick_Bateman
Member since Jan 2012
17823 posts
Posted on 8/20/14 at 7:08 pm to
He's not even an NBA champion. . .
Posted by Sigma
Fairhope, AL
Member since Dec 2005
3643 posts
Posted on 8/20/14 at 8:14 pm to
quote:

How is it sad?


It's sad that we place that much value on watching someone play a game.
This post was edited on 8/20/14 at 8:14 pm
Posted by arowana
Metairie
Member since Aug 2007
1732 posts
Posted on 8/20/14 at 8:24 pm to
His shoes and apparel made $175 mil for Nike last year. I'm sure Nike will match UA.
Posted by Mr.Perfect
Louisiana
Member since Mar 2013
17438 posts
Posted on 8/20/14 at 8:28 pm to
quote:

Sad that you are not a star athlete?


Whats sad is that people buy and make decisions because of idols and not quality or independent decision making.

They would never pay this if guaranteed sales would not follow
Posted by Byron Bojangles III
Member since Nov 2012
51622 posts
Posted on 8/20/14 at 8:50 pm to
Shaq never spent a dime of his contract money. His endorsement money paid for everything.
Posted by RTR America
Memphis, TN
Member since Aug 2012
39600 posts
Posted on 8/21/14 at 4:03 am to
quote:

This is huge for keeping him in OKC and/or bringing in a big time free agent.


If he is a staying with Nike, sure.

If he takes the UA deal then he is DC bound imo. The UA CEO lives in DC and they are based somewhere in that area I think. Good young roster in DC, he'd be back home, and his high school coach is now on the staff there.

I never really considered it a real possibility this past season, but I was also like 99.9999% sure LeBron was going back to Miami. I think he noticed how LeBron was received for going home. That and how inactive OKC again this year FA can't help.
Posted by cattus
Member since Jan 2009
13418 posts
Posted on 8/21/14 at 4:48 am to
This could be a bad idea for UA. Congrats to Durant though.
Posted by SwaggerCopter
H TINE HOL IT DINE
Member since Dec 2012
27230 posts
Posted on 8/21/14 at 4:49 am to
Agreed. I don't really see UA in the shoe game in 5 years, let alone 10.
Posted by RTR America
Memphis, TN
Member since Aug 2012
39600 posts
Posted on 8/21/14 at 4:57 am to
quote:

Agreed. I don't really see UA in the shoe game in 5 years, let alone 10.



If they get KD they will be probably. There are like 4 players that truly move shoes. 1 is retired (MJ), 1 is about to retire (Kobe), and then you KD and LeBron.

KD is a great guy to latch on two as well because he is an extremely likable guy and will probably go down as one of the all time greats.

The big issue for UA right now is they don't have the sort of pipeline that Adidas and Nike do through AAU and CBB.
Posted by StraightCashHomey21
Aberdeen,NC
Member since Jul 2009
125398 posts
Posted on 8/21/14 at 5:07 am to
quote:

Players can't make money in small markets!!




Thats b/c KD is coming home to DC

Under Armour is right up the street.
Posted by FootballNostradamus
Member since Nov 2009
20509 posts
Posted on 8/21/14 at 6:58 am to
Jay Z's boys don't play.
Posted by DeathValley85
Member since May 2011
17150 posts
Posted on 8/21/14 at 8:57 am to
quote:

Agreed. I don't really see UA in the shoe game in 5 years, let alone 10.


Mine are comfortable as hell



Unless you mean specifically basketball shoes....that would be quite the uphill battle for them.
Posted by Feral
Member since Mar 2012
12400 posts
Posted on 8/21/14 at 9:14 am to
quote:

means that Under Armour would be devoting nearly 10 percent of its current annual marketing budget on him.

thats pretty ballsy



True, but they're trying to grow their basketball revenues from a minuscule percentage and gain market share. You don't do that without making waves and taking chances.

quote:

Although Under Armour has given investors guidance that it might hit $3 billion in revenues this year, only about one percent of that is from basketball shoes


This is the main reason they're making a huge play for basketball. Basketball will only grow in popularity in the next 20 years.
Posted by Mr Gardoki
AL
Member since Apr 2010
27652 posts
Posted on 8/21/14 at 10:24 am to
UA shoes suck, the end
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